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Research article

First published 2014-9

The Adaptability of Marketing Systems to Interventions in Developing Countries: Evidence from the Pineapple System in Benin

Menouwesso H. Hounhouigan, Paul T.M. Ingenbleek, Ivo A. van der Lans [...]

Journal of Public Policy & Marketing

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Research article

First published 2010-11

Systemic and Service Dominant Socio-Economic Development: Legal,Judicial and Market Capacity Building in Bangladesh

Anthony Pecotich, Don R. Rahtz, Clifford J. Shultz

Australasian Marketing Journal

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Other

First published 1992-01

Expert Systems in Marketing: Guidelines for Development

John T. Mentzer, Nimish Gandhi

Journal of the Academy of Marketing Science

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Research article

First published 1989-10

Developing Marketing Expert Systems: An Application to International Negotiations

Arvind Rangaswamy, Jehoshua Eliashberg, Raymond R. Burke [...]

Journal of Marketing

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Research article

First published 1982-09

A Simulation Module to Bring Applied Marketing Information System Development to the Classroom

Stephen P. Ramocki

Journal of Marketing Education

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Research article

First published 1982-10

A Simulation Module to Bring Applied Marketing Information System Development to the Classroom

Stephen P. Ramocki

Journal of Marketing Education

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Research article

First published 1993-11

Marketing's Limited Role in New Product Development in One Computer Systems Firm

John P. Workman

Journal of Marketing Research

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Other

First published 2012-3

Sustainable Development of Markets and Marketing Systems in a Globalized World

Michaela Haase, Michael Kleinaltenkamp, Roger Layton [...]

Journal of Macromarketing

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Other

First published 2011-12

Sustainable Development of Markets and Marketing Systems in a Globalized World

Michaela Haase, Michael Kleinaltenkamp, Roger Layton [...]

Journal of Macromarketing

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Research article

First published 1985-06

Marketing Systems in Regional Economic Development

Roger Layton

Journal of Macromarketing

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