Sage Journals: Discover world-class research

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Research article

First published 2009-11

Tilly's Technical Accounts and Standard Stories Explored in Financial Markets: The Case of the Istanbul Stock Exchange

Emre Tarim

Sociological Research Online

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Research article

First published 2013-7

Ethnographic Stories for Market Learning

Julien Cayla, Eric Arnould

Journal of Marketing

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Research article

First published 2015-12

The Canadian Social Marketing Story

François Lagarde

Social Marketing Quarterly

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Research article

First published 2019-6

The Strategic,Shifting Work of Market Devices: Selective Stories and Oriented Knowledge

Amy E Singer

Cultural Sociology

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Other

First published 2008-03

Marketing mobile futures: assembling constituencies and creating compelling stories for an emerging technology

Elena Simakova, Daniel Neyland

Marketing Theory

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Research article

First published 1997-11

Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories

Craig J. Thompson

Journal of Marketing Research

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Research article

First published 2023-8

Tell Me a Story! Antecedents to Purchase of Handloom Products in India

Payal Mohitkumar Trivedi, Falguni Vasavada-Oza, Rajneesh Krishna

Global Business Review

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Research article

First published 2020-3

Collective reflexivity in social marketing through ethnographic film-making: The Yolngu story of tobacco in Yirrkala,Australia

Kishan Kariippanon, Ross Gordon, Laknath Jayasinghe [...]

Marketing Theory

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Editorial

First published 1989-3

Marketing hospice: The untold story

David Lescohier

American Journal of Hospice and Palliative Medicine®

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Research article

First published 2019-11

Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos

Keith A. Quesenberry, Michael K. Coolsen

Journal of Interactive Marketing

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