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Research article

First published 2020-11

Augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer Experience

Mathew Chylinski, Jonas Heller, Tim Hilken [...]

Australasian Marketing Journal

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Research article

First published 1984-9

Timing of Market Research in New Industrial Product Situations

Roger A. More

Journal of Marketing

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Article commentary

First published 2014-8

A Pragmatic Situational and Symbiotic Market Requirements Appraisal

Ndwiga Duncan Kariuki, Xiong-Ying Wu, Li-Hong Chen [...]

Foreign Trade Review

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Research article

First published 2013-9

Situated bottom of the pyramid markets and the multinational corporation

James R. Faulconbridge

Marketing Theory

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Research article

First published 2012-9

Market sensing and situated dialogic action research (with a video camera)

Katy Mason

Management Learning

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Research article

First published 1970-8

Real and Hypothetical Shop Situations in Market Research

André Gabor, Clive W. J. Granger, Anthony P. Sowter

Journal of Marketing Research

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Research article

First published 2003-7

Market Situation Interpretation and Response: The Role of Cognitive Style,Organizational Culture,and Information Use

J. Chris White, P. Rajan Varadarajan, Peter A. Dacin

Journal of Marketing

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Research article

First published 2016-5

Situated empowerment: Mobile phones practices among market women in Kampala

Jakob Svensson, Caroline Wamala Larsson

Mobile Media & Communication

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Research article

First published 1999-12

Non-Financial Employment Motivation and Well-Being in different Labour Market Situations: A Longitudinal Study

Mikael Nordenmark

Work,Employment and Society

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Research article

First published 2017-11

Assessing the Situational Predictors of Drug Markets across Street Segments and Intersections

Ko-Hsin Hsu, Joel Miller

Journal of Research in Crime and Delinquency

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