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1-10 of 703 results for market segment analysis

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Select article: Market Segmentation of Online Reviews: A Network Analysis Approach

Retricted access

Research article

First published 2022-9

Market Segmentation of Online Reviews: A Network Analysis Approach

Hui-Ju Wang

International Journal of Market Research

Select article: The Use of Logit Analysis to Enhance Market Segmentation Methodology

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Research article

First published 1999-08

The Use of Logit Analysis to Enhance Market Segmentation Methodology

Joseph S. Chen, Cathy H. C. Hsu

Journal of Hospitality & Tourism Research

Select article: An Explanation and Illustration of Cluster Analysis for Identifying Hospitality Market Segments

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Research article

First published 2000-02

An Explanation and Illustration of Cluster Analysis for Identifying Hospitality Market Segments

Claudia Jurowski, Allen Z. Reich

Journal of Hospitality & Tourism Research

Select article: Required Sample Sizes for Data-Driven Market Segmentation Analyses in Tourism

Open access

Research article

First published 2014-5

Required Sample Sizes for Data-Driven Market Segmentation Analyses in Tourism

Sara Dolnicar, Bettina Grün, Friedrich Leisch [...]

Journal of Travel Research

Select article: Segmenting Tourism Markets Based on Demand Growth Patterns: A Longitudinal Profile Analysis Approach

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Research article

First published 2021-8

Segmenting Tourism Markets Based on Demand Growth Patterns: A Longitudinal Profile Analysis Approach

Yulin Liu, Aaron Hsiao, Emily Ma

Journal of Hospitality & Tourism Research

Select article: Segmenting Markets with Conjoint Analysis

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Research article

First published 1991-10

Segmenting Markets with Conjoint Analysis

Paul E. Green, Abba M. Krieger

Journal of Marketing

Select article: Segmentation and Mobility: An Analysis of Labour Market Flows on the Danish Labour Market

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Other

First published 1986-4

Segmentation and Mobility: An Analysis of Labour Market Flows on the Danish Labour Market

Thomas P. Boje

Acta Sociologica

Select article: Segmentation and Positioning Analysis for International Air Travel Market

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Research article

First published 2008-1

Segmentation and Positioning Analysis for International Air Travel Market

Chieh-Hua Wen, Shan-Ching Lai, Wen-Ya Yeh

Transportation Research Record: Journal of the Transportation Research Board

Select article: A Survey of the Challenges and Pifalls of Cluster Analysis Application in Market Segmentation

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Research article

First published 2011-5

A Survey of the Challenges and Pifalls of Cluster Analysis Application in Market Segmentation

Michael N. Tuma, Reinhold Decker, Sören W. Scholz

International Journal of Market Research

Select article: Comparing Market-segment-profitability Analysis with Department-Profitability Analysis as Hotel Marketing-decision Tools

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Research article

First published 2006-05

Comparing Market-segment-profitability Analysis with Department-Profitability Analysis as Hotel Marketing-decision Tools

Islam Karadag, Woo Gon Kim

Cornell Hospitality Quarterly

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