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Articles (1065)

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1-10 of 1065 results for market research methodologies

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Select article: Conducting Cross-National Research in Relational Marketing: A Discussion of Methodological Challenges

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Research article

First published 1999-6

Conducting Cross-National Research in Relational Marketing: A Discussion of Methodological Challenges

Nicole E. Coviello

Australasian Marketing Journal

Select article: The videographic approach in marketing research: Which methodological protocol?

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Research article

First published 2018-9

The videographic approach in marketing research: Which methodological protocol?

Baptiste Cléret, Aurélie Dehling, Julie Leroy [...]

Recherche et Applications en Marketing (English Edition)

Select article: Reviewing the Marketing Theory Adoption Journey for Studies Using QCA as a Methodological Approach: Insights,Gaps and Agenda for Future Research ☆

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Research article

First published 2018-11

Reviewing the Marketing Theory Adoption Journey for Studies Using QCA as a Methodological Approach: Insights,Gaps and Agenda for Future Research ☆

R. De Villiers, P. Tipgomut

Australasian Marketing Journal

Select article: Data integration methodologies in market research: an overview

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Research article

First published 2007-7

Data integration methodologies in market research: an overview

Ken Baker

International Journal of Market Research

Select article: Book Review: Advertising and Marketing Research: A New Methodology

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Book review

First published 1978-5

Book Review: Advertising and Marketing Research: A New Methodology

Richard W. Hansen

Journal of Marketing Research

Select article: Book Reviews : Advertising & Marketing Research: a New Methodology

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Review article

First published 1978-01

Book Reviews : Advertising & Marketing Research: a New Methodology

F. Anthony Bushman, James W. Gentry

Journal of the Academy of Marketing Science

Select article: Book Review: Forum Marketing Research: Methodological Foundations

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Book review

First published 1977-2

Book Review: Forum Marketing Research: Methodological Foundations

Carl E. Ferguson, Amin El-Dirghami

Journal of Marketing Research

Select article: Marketing Research Theory and Methodology and the Tourism Industry: A Nontechnical Discussion

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Research article

First published 1994-01

Marketing Research Theory and Methodology and the Tourism Industry: A Nontechnical Discussion

Kenneth G. Baker, George C. Hozier, Robert D. Rogers

Journal of Travel Research

Select article: Executive Insights: Researching Markets in Japan—A Methodological Case Study

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Research article

First published 1996-06

Executive Insights: Researching Markets in Japan—A Methodological Case Study

S.C. Williams

Journal of International Marketing

Select article: Indigenous Research Methods to Build an Uncontested Space for Marketing Insight

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Research article

First published 2023-11

Indigenous Research Methods to Build an Uncontested Space for Marketing Insight

Kaye Chan, Susie Khamis, Maureen Taylor [...]

International Journal of Market Research

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