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Select article: Service Satisfaction–Market Share Relationships in Partnered Hybrid Offerings

Retricted access

Research article

First published 2017-9

Service Satisfaction–Market Share Relationships in Partnered Hybrid Offerings

Rafael Becerril-Arreola, Chen Zhou, Raji Srinivasan [...]

Journal of Marketing

Select article: When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms’ Initial Public Offerings

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Research article

First published 2008-9

When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms’ Initial Public Offerings

Xueming Luo

Journal of Marketing

Select article: Aggressive Marketing Strategy following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility

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Research article

First published 2013-9

Aggressive Marketing Strategy following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility

Didem Kurt, John Hulland

Journal of Marketing

Select article: The benefits and costs of underwriters’ social capital in the US initial public offerings market

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Research article

First published 2004-11

The benefits and costs of underwriters’ social capital in the US initial public offerings market

Timothy G. Pollock

Strategic Organization

Select article: Disclosure Readability in Unregulated Financial Markets: Evidence From Initial Coin Offerings

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Research article

First published 2026-4

Disclosure Readability in Unregulated Financial Markets: Evidence From Initial Coin Offerings

Qing L. Burke, Ben Li, Chi Wan [...]

Journal of Accounting,Auditing & Finance

Select article: The failure of small British Initial Public Offerings on the UK Alternative Investment Market: A research note on spatial and industry effects

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Research article

First published 2013-9

The failure of small British Initial Public Offerings on the UK Alternative Investment Market: A research note on spatial and industry effects

Shima Amini, Kevin Keasey

International Small Business Journal: Researching Entrepreneurship

Select article: Academic Course Offerings in Social Marketing

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Research article

First published 2013-12

Academic Course Offerings in Social Marketing

Kathleen J. Kelly

Social Marketing Quarterly

Select article: Formulating direct marketing offers with conjoint analysis

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Research article

First published 1991-2

Formulating direct marketing offers with conjoint analysis

Raj Arora

Journal of Interactive Marketing

Select article: Curricular Offerings in the Nonprofit and Service Areas in Marketing Departments

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Research article

First published 1981-04

Curricular Offerings in the Nonprofit and Service Areas in Marketing Departments

Linda Delene

Journal of Marketing Education

Select article: Underpricing of Initial Public Offerings in Indian Capital Market

Free access

Research article

First published 2012-1

Underpricing of Initial Public Offerings in Indian Capital Market

Neeta Jain, C Padmavathi

Vikalpa: The Journal for Decision Makers

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