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Research article

First published 2000-12

Mapping Market Entry in the Classroom: The Market Access Planning System (MAPS)

Michel Mitri, Grigorios N. Karimalis, Hugh Cannon [...]

Simulation & Gaming

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Research article

First published 2004-08

Mind Map Marketing: A Creative Approach in Developing Marketing Skills

Lars Torsten Eriksson, Amie M. Hauer

Journal of Marketing Education

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Research article

First published 2020-5

Mapping Delhi’s Weekly Markets: An Explorative Study of Hafta Bazaars

Abhishek Kumar Sharma, Abhishek Kumar Singh, Ashish Kumar Yadav [...]

Urbanisation

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Research article

First published 2019-8

P2V-MAP: Mapping Market Structures for Large Retail Assortments

Sebastian Gabel, Daniel Guhl, Daniel Klapper

Journal of Marketing Research

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Research article

First published 2019-8

Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service

Andrea Micheaux, Birgit Bosio

Journal of Marketing Education

Open access

Research article

First published 2023-7

Digital marketing as digital methods: Repurposing Google Ads for controversy mapping

Òscar Coromina, Alexei Tsinovoi, Anders Kristian Munk

Big Data & Society

Open access

Research article

First published 2026

Marketing responses to overtourism: A strategic mapping and diagnostic review

Maryam Najafi, Carlos Costa

Journal of Vacation Marketing

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Research article

First published 2013-1

Mapping Sponsorship-linked Marketing in Indian Premier League

Anil Gupta, Anish Yousaf Naik, Neelika Arora

IIM Kozhikode Society & Management Review

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Research article

First published 2003-3

The Kohonen Self-organising Map as an Alternative to Cluster Analysis: An Application to Direct Marketing

Bruce Curry, Fiona Davies, Martin Evans [...]

International Journal of Market Research

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Research article

First published 2020-7

Mapping digital communication systems: infrastructures,markets,and policies as regulatory forces

Sofie Flensburg, Signe Sophus Lai

Media,Culture & Society

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