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Retricted access

Research article

First published 2013-7

Ethnographic Stories for Market Learning

Julien Cayla, Eric Arnould

Journal of Marketing

Retricted access

Research article

First published 2015-1

Indirect Learning: How Emerging-Market Firms Grow in Developed Markets

Sourindra Banerjee, Jaideep C. Prabhu, Rajesh K. Chandy

Journal of Marketing

Retricted access

Research article

First published 2004-08

Implementing Service Learning in the Principles of Marketing Course

Richard R. Klink, Gerard A. Athaide

Journal of Marketing Education

Retricted access

Research article

First published 2009-08

Assurance of Learning for Principles of Marketing Students

Elizabeth K. LaFleur, Laurie A. Babin, Tará Burnthorne Lopez

Journal of Marketing Education

Retricted access

Research article

First published 2015-12

Integrating Producers at the Base of the Pyramid with Global Markets: A Market Learning Approach

Souleïmane A. Adekambi, Paul T.M. Ingenbleek, Hans C.M. van Trijp

Journal of International Marketing

Open access

Research article

First published 2021-10

The Role of Machine Learning in Digital Marketing

Mithun S. Ullal, Iqbal Thonse Hawaldar, Rashmi Soni [...]

Sage Open

Retricted access

Research article

First published 2000-09

Developing a Market‐Oriented Learning Organisation

Mark A. Farrell

Australian Journal of Management

Retricted access

Research article

First published 2011-8

Enhancing Student Learning in Marketing Courses

Candice R. Hollenbeck, Charlotte H. Mason, Ji Hee Song

Journal of Marketing Education

Retricted access

Research article

First published 2012-8

Organizational Learning and Marketing Capability Development

Gordon Liu, Wai-Wai Ko

Nonprofit and Voluntary Sector Quarterly

Retricted access

Research article

First published 2019-8

The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom

April Kemp, Elizabeth Randon McDougal, Holly Syrdal

Journal of Marketing Education

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