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Articles (3764)

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1-10 of 3764 results for market knowledge

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Select article: Subsidiary use of Foreign Marketing Knowledge

Retricted access

Research article

First published 2009-3

Subsidiary use of Foreign Marketing Knowledge

Martin S. Roth, Satish Jayachandran, Mourad Dakhli [...]

Journal of International Marketing

Select article: Marketing Is a Transdisciplinary Body of Knowledge

Open access

Research article

First published 2025-4

Marketing Is a Transdisciplinary Body of Knowledge

Robert A. Peterson

Journal of Marketing Education

Select article: A Critical Analysis into the Accumulation of Marketing Knowledge at the Level of the Firm

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Research article

First published 2002-12

A Critical Analysis into the Accumulation of Marketing Knowledge at the Level of the Firm

Shelby H. McIntyre, Max Sutherland

Marketing Theory

Select article: Micro-Level Product-Market Dynamics: Shared Knowledge and Its Relationship to Market Development

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Research article

First published 2005-04

Micro-Level Product-Market Dynamics: Shared Knowledge and Its Relationship to Market Development

José Antonio Rosa, Jelena Spanjol

Journal of the Academy of Marketing Science

Select article: Viral marketing effect on digital knowledge acquisition

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Review article

First published 2017-4

Viral marketing effect on digital knowledge acquisition

Nehal Fouad

Alexandria: The Journal of National and International Library and Information Issues

Select article: Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research

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Research article

First published 2015-5

Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research

Martin Eisend

Journal of Marketing

Select article: Knowledge Coupling and Organizational Resilience: The Moderating Effect of Market Orientation

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Research article

First published 2023-9

Knowledge Coupling and Organizational Resilience: The Moderating Effect of Market Orientation

Dong Wu, Tanfei Liu, Wen Yang [...]

Science,Technology and Society

Select article: The knowledge-based marketing concept – a basis for global business

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Research article

First published 1997-12-1

The knowledge-based marketing concept – a basis for global business

Malin Brännback

Human Systems Management

Select article: Inequitable access to the knowledge market in Nigeria

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Research article

First published 2016-12

Inequitable access to the knowledge market in Nigeria

Samuel Akinyemi, Onoride Collins Potokri

Industry and Higher Education

Select article: Knowledge flows in marketing: An analysis of journal article references and citations

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Research article

First published 2005-12

Knowledge flows in marketing: An analysis of journal article references and citations

Eugene Sivadas, Mark S. Johnson

Marketing Theory

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