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1-10 of 1259 results for market drivers

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Select article: Transformative Marketing Education: Drivers,Outcomes,and Research Agenda

Open access

Research article

First published 2025-4

Transformative Marketing Education: Drivers,Outcomes,and Research Agenda

V. Kumar, Bharath Rajan, Vivek Garg

Journal of Marketing Education

Select article: Sustainable Marketing: Market-Driving,Not Market-Driven

Retricted access

Article commentary

First published 2021-3

Sustainable Marketing: Market-Driving,Not Market-Driven

Jagdish N. Sheth, Atul Parvatiyar

Journal of Macromarketing

Select article: Professional Emotions and Persuasion: Tapping Non-Rational Drivers in Health-Care Market Research

Retricted access

Research article

First published 2009-1

Professional Emotions and Persuasion: Tapping Non-Rational Drivers in Health-Care Market Research

Donna Kelly, Edwin Rupert

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: “At Least I'M Not Drink-Driving”: Formative Research for a Social Marketing Campaign to Reduce Drug-Driving among Young Drivers

Retricted access

Research article

First published 2011-2

“At Least I'M Not Drink-Driving”: Formative Research for a Social Marketing Campaign to Reduce Drug-Driving among Young Drivers

Lance R. Barrie, Sandra C. Jones, Elizabeth Wiese

Australasian Marketing Journal

Select article: Market-Driven Versus Driving Markets

Retricted access

Research article

First published 2000-01

Market-Driven Versus Driving Markets

Bernard Jaworski, Ajay K. Kohli, Arvind Sahay

Journal of the Academy of Marketing Science

Select article: The Effects of E-Commerce Drivers on Export Marketing Strategy

Retricted access

Research article

First published 2007-6

The Effects of E-Commerce Drivers on Export Marketing Strategy

Gary Gregory, Munib Karavdic, Shaoming Zou

Journal of International Marketing

Select article: Reviews of Market Drivers of New Product Performance: Effects and Relationships

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Research article

First published 2013-9

Reviews of Market Drivers of New Product Performance: Effects and Relationships

Kuen-Hung Tsai, Chi-Tsun Huang, Mu-Lin Tsai

International Journal of Market Research

Select article: Drivers of Success for Market Entry into China and India

Retricted access

Research article

First published 2008-5

Drivers of Success for Market Entry into China and India

Joseph Johnson, Gerard J. Tellis

Journal of Marketing

Select article: An Analysis of the Labor Market for Uber’s Driver-Partners in the United States

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Research article

First published 2018-5

An Analysis of the Labor Market for Uber’s Driver-Partners in the United States

Jonathan V. Hall, Alan B. Krueger

ILR Review

Select article: Relationship Value: Drivers and Outcomes in International Marketing Channels

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Research article

First published 2016-3

Relationship Value: Drivers and Outcomes in International Marketing Channels

Dionysis Skarmeas, Athina Zeriti, George Baltas

Journal of International Marketing

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