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Research article

First published 2015-4

Multilevel Marketing Diffusion and the Risk of Pyramid Scheme Activity: The Case of Fortune Hi-Tech Marketing in Montana

Stacie Bosley, Kim K. McKeage

Journal of Public Policy & Marketing

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Research article

First published 1987-1

The Market Maven: A Diffuser of Marketplace Information

Lawrence F. Feick, Linda L. Price

Journal of Marketing

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Research article

First published 1987-06

Marketing and The Adoption of Microcomputers: An Application of Diffusion Theory

Martin D. Goslar

Journal of the Academy of Marketing Science

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Research article

First published 1988-04

The Diffusion of Marketing Research Techniques in Business: Implications for Marketing Education

Danny N. Bellenger, Roy D. Howell, Jim Wilcox [...]

Journal of Management Education

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Research article

First published 1990-04

The Diffusion of Marketing Research Techniques in Business: Implications for Marketing Education

Danny N. Bellenger, Roy D. Howell, Jim Wilcox [...]

Journal of Marketing Education

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Research article

First published 2011-12

Competitive Action in the Diffusion of Internet Technology Products in Emerging Markets: Implications for Global Marketing Managers

Cheng Zhang, Peijian Song, Zhe Qu

Journal of International Marketing

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Research article

First published 2020

Timely Forecasts of Diffusion of Innovations: The Bass Model in Emerging Markets

Suddhachit Mitra, Preeti Priya, Anand Venkatesh [...]

Global Business Review

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Research article

First published 2005-03

Political Insecurity and the Diffusion of Financial Market Regulation

Christopher R. Way

The ANNALS of the American Academy of Political and Social Science

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Research article

First published 2022-9

Technology Spillovers and Its Mechanisms of Diffusion in Emerging Market Economies: Issues and Challenges

Nigel Raylyn Dsilva

Global Journal of Emerging Market Economies

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Research article

First published 2010-9

The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective

Son K. Lam, Florian Kraus, Michael Ahearne

Journal of Marketing

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