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Research article

First published 2021

Assessing Trade Attractiveness Using International Marketing Environmental Factors and Fuzzy DEMATEL

Meena Madhavan, Mohammed Ali Sharafuddin, Sutee Wangtueai

Global Business Review

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First published 2007-08

Does Marketing Attract Less Ethical Students? An Assessment of the Moral Reasoning Ability of Undergraduate Marketing Students

Carmel Herington, Scott Weaven

Journal of Marketing Education

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First published 2014-9

What future for the French retail generic market? Can generic companies survive?

Jean-Michel Peny

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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First published 2012-3

Evaluation of Segment Attractiveness by Risk-Adjusted Market Potential

Amir Shani, Arie Reichel, Robertico Croes

Journal of Travel Research

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First published 2010-12

Assessing the Economic Impact of Culture in English Market Towns: A Causal Chain Approach

Robert Young, Anita Fernandez Young, Jennifer Parkin [...]

Tourism Economics

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Research article

First published 1996-03

Executive Insights: Global Portfolio Planning and Market Interconnectedness

Susan P. Douglas, C. Samuel Craig

Journal of International Marketing

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Research article

First published 2015-2

Investment guidance for the Chinese medical device market

Weifan Zhang, Rebecca Liu, Chris Chatwin

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2005-10

Meeting the New Foreign Direct Investment Challenge in East and Central Europe: Place-Marketing Strategies in Hungary

Craig Young

Environment and Planning C: Politics and Space

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First published 2014-11

Resisting Temptation: Gender Differences in Customer Loyalty in the Presence of a More Attractive Alternative

Valentyna Melnyk

Australasian Marketing Journal

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Research article

First published 2000-1

Owners of Premium Cars and their Satisfaction Level: An Empirical Investigation

R P Saxena

Paradigm: A Management Research Journal

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