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Retricted access

Research article

First published 2012-11

Excellence in market access strategy: A research-based definition and diagnostic tool

Brian D Smith

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2021-8

Strategies of stratification: Regulating market access in the era of personalized medicine

Sarah Wadmann, Amalie Martinus Hauge

Social Studies of Science

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Research article

First published 2008-3

Market Access an Innovative Approach to Developing and Managing Biopharmaceutical Pricing Strategy

Sanjay K. Rao

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Open access

Research article

First published 2026

Accessing the Digital Health Application (DiGA) Market: Key Success Factors,Market Barriers and Strategies for Sustainable Adoption

Lukas Schramm, Nadine Cebulla, Christian Greis [...]

INQUIRY: The Journal of Health Care Organization,Provision,and Financing

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Research article

First published 2000-12

Mapping Market Entry in the Classroom: The Market Access Planning System (MAPS)

Michel Mitri, Grigorios N. Karimalis, Hugh Cannon [...]

Simulation & Gaming

Free access

Other

First published 2024-1

The H-1B Visa and US GATS Market Access Commitments: Options and Strategies for India

Ansari Salamah, R. Rajesh Babu

IIM Kozhikode Society & Management Review

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Research article

First published 2012-11

Impact of pharmaceutical promotion on healthcare professional’s practices and behaviour: Views from general practitioners,medicine dispensers and medical representatives in Yemen

Adnan Yahya Al-Hamdi, Mohamed Azmi Ahmad Hassali, Mohamed Izham Mohamed Ibrahim

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2012-5

Segmenting generic medicines’ market,using physicians’ attitudes and generic companies’ prescription span as grouping criteria

Despina A Karayanni, Christina C Georgi

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2014-5

Perceptions of general practitioners towards pharmaceutical price war and assessment medicines price variation among general practitioners’ clinics in the state of Penang,Malaysia

Tan Ching Siang, Mohamed Azmi Hassali, Alian A Alrasheedy [...]

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2012-11

Generating growth through patient-centered commercial strategies

Sanjay K Rao

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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