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Articles (276)

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1-10 of 276 results for manufacturer advertising

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Select article: Advertising in Asymmetric Competing Supply Chains

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Research article

First published 2014-11

Advertising in Asymmetric Competing Supply Chains

Bin Liu, Gangshu (George) Cai, Andy A. Tsay

Production and Operations Management

Select article: Unveiling Determinants of Resource Allocation to R&D and Advertising: Insights from Indian Manufacturing Companies

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Research article

First published 2025

Unveiling Determinants of Resource Allocation to R&D and Advertising: Insights from Indian Manufacturing Companies

Navjot Kaur, Balwinder Singh

Global Business Review

Select article: Examining the Prevalence of Hegemonic Masculine Traits (HTMs) in Alcohol Video Advertisements: A Content Analysis of Ghanaian Manufactured Beer and Bitters

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Research article

First published 2025-6

Examining the Prevalence of Hegemonic Masculine Traits (HTMs) in Alcohol Video Advertisements: A Content Analysis of Ghanaian Manufactured Beer and Bitters

Henry Kojo Bonsu-Owu, David Roca

The Journal of Men’s Studies

Select article: Audience manufacture in historical perspective: from broadcasting to Google

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Other

First published 2009-2

Audience manufacture in historical perspective: from broadcasting to Google

Fernando Bermejo

New Media & Society

Select article: Book Review: Sales and Advertising Opportunities for the Small Manufacturer

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Book review

First published 1951-1

Book Review: Sales and Advertising Opportunities for the Small Manufacturer

George B. Chandless

Journal of Marketing

Select article: Manufacturers' Views of National Consumer Advertising,1910–1915

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Research article

First published 1983-3

Manufacturers' Views of National Consumer Advertising,1910–1915

Quentin J. Schultze

Journalism & Mass Communication Quarterly

Select article: Pharmaceutical Manufacturers and Self-Regulation of Drug Advertising and Promotion

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Research article

First published 1992-4

Pharmaceutical Manufacturers and Self-Regulation of Drug Advertising and Promotion

Gerald J. Mossinghoff

Journal of Drug Issues

Select article: The Effect of Manufacturer-to-Consumer Prescription Drug Advertisements: An Exploratory Investigation

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Research article

First published 2005-7

The Effect of Manufacturer-to-Consumer Prescription Drug Advertisements: An Exploratory Investigation

Mathew Joseph, George Stone, Jill Haper [...]

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies

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Research article

First published 2009-01

Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies

Xiuli He, Ashutosh Prasad, Suresh P. Sethi

Production and Operations Management

Select article: The Effect of Direct-to-Consumer Advertising of Prescription Drugs on Retail Gross Margins: Empirical Evidence and Public Policy Implications

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Research article

First published 1997-7

The Effect of Direct-to-Consumer Advertising of Prescription Drugs on Retail Gross Margins: Empirical Evidence and Public Policy Implications

Steven W. Kopp, Mary Jane Sheffet

Journal of Public Policy & Marketing

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