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Articles (16)

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1-10 of 16 results for managerial macromarketing

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Select article: Marketing Ethics,Macromarketing,and the Managerial Perspective Reconsidered

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Research article

First published 1994-12

Marketing Ethics,Macromarketing,and the Managerial Perspective Reconsidered

John Priddle

Journal of Macromarketing

Select article: A Managerial Approach to Macromarketing

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Research article

First published 1980-01

A Managerial Approach to Macromarketing

Jehiel Zif

Journal of Marketing

Select article: Envisioning and Developing Sustainable Enterprise

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Research article

First published 2012-12

Envisioning and Developing Sustainable Enterprise

Mark Peterson

Journal of Macromarketing

Select article: An Invitation to Participate in Affairs of the Journal of Macromarketing

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Research article

First published 1981-03

An Invitation to Participate in Affairs of the Journal of Macromarketing

George Fisk

Journal of Macromarketing

Select article: The Macromarketing Mosaic

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Research article

First published 2006-12

The Macromarketing Mosaic

Robert W. Nason

Journal of Macromarketing

Select article: Reflections on Sustainable Enterprise

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Research article

First published 2012-12

Reflections on Sustainable Enterprise

Alexander E. Reppel

Journal of Macromarketing

Select article: Using Macromarketing to Teach Business Sustainability

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Research article

First published 2022-12

Using Macromarketing to Teach Business Sustainability

Mark Peterson

Journal of Marketing Education

Select article: Experiential Learning Projects

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Research article

First published 2015-12

Experiential Learning Projects

Scott K. Radford, David M. Hunt, Deborah Andrus

Journal of Macromarketing

Select article: Balkanization of America: Lessons from the Interstate Trade Barrier Experience

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Research article

First published 1994-06

Balkanization of America: Lessons from the Interstate Trade Barrier Experience

Stanley C. Hollander, Kathleen M. LaFrancis Popper

Journal of Macromarketing

Select article: Marketing,Society,and Government: Reflections on an Undergraduate Elective

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Research article

First published 2008-06

Marketing,Society,and Government: Reflections on an Undergraduate Elective

Scott K. Radford, David M. Hunt

Journal of Macromarketing

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