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Articles (179)

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1-10 of 179 results for macromarketing systems

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Select article: Macromarketing and the Systems Imperative

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Article commentary

First published 2021-3

Macromarketing and the Systems Imperative

Ben Wooliscroft

Journal of Macromarketing

Select article: The Evolution and Investigation of Markets,Macromarketing and Systems: A Special Issue in Honor of Roger Layton

Open access

Research article

First published 2024-6

The Evolution and Investigation of Markets,Macromarketing and Systems: A Special Issue in Honor of Roger Layton

Ben Wooliscroft

Journal of Macromarketing

Select article: Marketing Systems—A Core Macromarketing Concept

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Research article

First published 2007-09

Marketing Systems—A Core Macromarketing Concept

Roger A. Layton

Journal of Macromarketing

Select article: Toward A Unified Theory of Macromarketing: A Systems Theoretic Approach

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Research article

First published 1991-10

Toward A Unified Theory of Macromarketing: A Systems Theoretic Approach

William K. Meade, Robert W. Nason

Journal of Macromarketing

Select article: Identifying and Understanding the Energy Conservation Consumer: A Macromarketing Systems Approach

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Research article

First published 1992-12

Identifying and Understanding the Energy Conservation Consumer: A Macromarketing Systems Approach

Thomas L. Powers, John E. Swan, Seung-Dong Lee

Journal of Macromarketing

Select article: Sustainability as Megatrend

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Research article

First published 2014-9

Sustainability as Megatrend

John D. Mittelstaedt, Clifford J. Shultz, William E. Kilbourne [...]

Journal of Macromarketing

Select article: Macromarketing: A Social Systems Perspective Macromarketing: A Social Systems Perspective

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Research article

First published 1984-12

Macromarketing: A Social Systems Perspective Macromarketing: A Social Systems Perspective

Donald F. Dixon

Journal of Macromarketing

Select article: The Macromarketing Mosaic

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Research article

First published 2006-12

The Macromarketing Mosaic

Robert W. Nason

Journal of Macromarketing

Select article: A Bayesian Network Analysis of Ethical Behavior

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Research article

First published 2016-3

A Bayesian Network Analysis of Ethical Behavior

Ahmet Ekici, Sule Onsel Ekici

Journal of Macromarketing

Select article: Towards a Sharper “Golden Anniversary” Focus for Macromarketing?

Open access

Research article

First published 2024-6

Towards a Sharper “Golden Anniversary” Focus for Macromarketing?

Stanley J. Shapiro

Journal of Macromarketing

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