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First published 2008-06

An Introduction to the Invited Commentaries on Macromarketing Education

Scott K. Radford, David M. Hunt

Journal of Macromarketing

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Research article

First published 2025-9

Macromarketers as Educators: Commentary on “Introducing Holixec Education”

Julie V. Stanton

Journal of Macromarketing

Open access

Research article

First published 2025-9

Reflections on Holixec Education: A Macromarketing Response to Contemporary Educational Challenges?

Alex Reppel, Stefanie Beninger

Journal of Macromarketing

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Research article

First published 2025-12

The Ripple Effect of Macromarketing Education: Examining Student Knowledge,Concern,Behavior,and Value Perception

Anastasia Thyroff, William E. Kilbourne, Molly I. Rapert [...]

Journal of Macromarketing

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Research article

First published 2012-12

Reflections on Sustainable Enterprise

Alexander E. Reppel

Journal of Macromarketing

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Research article

First published 2022-12

Using Macromarketing to Teach Business Sustainability

Mark Peterson

Journal of Marketing Education

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Review article

First published 2013-3

Marketeando

Janice Denegri-Knott, Terrence H. Witkowski, Gina Pipoli

Journal of Macromarketing

Retricted access

Research article

First published 2022-12

Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned From Field Trips to the Ultra Novel

Anthony Samuel, Robert J. Thomas, Cathy McGouran [...]

Journal of Marketing Education

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Research article

First published 2006-12

Books and Macromarketing

Roger Dickinson

Journal of Macromarketing

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Research article

First published 2015-12

Experiential Learning Projects

Scott K. Radford, David M. Hunt, Deborah Andrus

Journal of Macromarketing

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