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Research article

First published 2025-12

The Ripple Effect of Macromarketing Education: Examining Student Knowledge,Concern,Behavior,and Value Perception

Anastasia Thyroff, William E. Kilbourne, Molly I. Rapert [...]

Journal of Macromarketing

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Research article

First published 2014-3

Authenticity

Djavlonbek Kadirov, Richard J. Varey, Ben Wooliscroft

Journal of Macromarketing

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Research article

First published 1982-7

The Macromarketing/Micromarketing Dichotomy: A Taxonomical Model

Shelby D. Hunt, John J. Burnett

Journal of Marketing

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Research article

First published 1981-03

An Invitation to Participate in Affairs of the Journal of Macromarketing

George Fisk

Journal of Macromarketing

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Article commentary

First published 2021-3

Macromarketing and the Systems Imperative

Ben Wooliscroft

Journal of Macromarketing

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Research article

First published 2008-03

A Macromarketing Ethics Framework: Stakeholder Orientation and Distributive Justice

O.C. Ferrell, Linda Ferrell

Journal of Macromarketing

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Research article

First published 2017-6

Growth and Its Discontents

Javier Lloveras, Lee Quinn

Journal of Macromarketing

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Research article

First published 1988-12

Intellectualization in Macromarketing: A World Disenchanted

David D. Monieson

Journal of Macromarketing

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Research article

First published 2014-6

Introduction to the Special Issue on Subsistence Marketplaces

Madhu Viswanathan, Clifford J. Shultz, Srinivas Sridharan

Journal of Macromarketing

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Research article

First published 2019-6

Marketing Systems – Looking Backward,Sizing up and Thinking Ahead

Roger Layton

Journal of Macromarketing

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