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Articles (54)

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1-10 of 54 results for macromarketing community

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Select article: Reviews and Communications: 1991 Macromarketing Seminar Abstracts

Retricted access

Review article

First published 1991-10

Reviews and Communications: 1991 Macromarketing Seminar Abstracts

Robert W. Nason

Journal of Macromarketing

Select article: Involvement and Detachment

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Research article

First published 2016-3

Involvement and Detachment

Gary Sinclair

Journal of Macromarketing

Select article: Marketing Communication-Actions for Commons Care

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Research article

First published 2025-3

Marketing Communication-Actions for Commons Care

Martina Tafuro, Paola Signori, Enrico Marcazzan

Journal of Macromarketing

Select article: Special Issue on China and Chinese Communities: Journal of Macromarketing,2015

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Other

First published 2013-6

Special Issue on China and Chinese Communities: Journal of Macromarketing,2015

Pia Polsa, Qinqin Zheng

Journal of Macromarketing

Select article: Special Issue on Turkey and Turkish Communities: Journal of Macromarketing,2015

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Other

First published 2013-6

Special Issue on Turkey and Turkish Communities: Journal of Macromarketing,2015

Guliz Ger, A. Fuat Firat

Journal of Macromarketing

Select article: The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise

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Research article

First published 2021-3

The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise

Shelby D. Hunt, Ashley Hass, Kerry T. Manis

Journal of Macromarketing

Select article: An Invitation to Participate in Affairs of the Journal of Macromarketing

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Research article

First published 1981-03

An Invitation to Participate in Affairs of the Journal of Macromarketing

George Fisk

Journal of Macromarketing

Select article: Brand Blunders and Race in Advertising: Issues,Implications,and Potential Actions from a Macromarketing Perspective

Open access

Research article

First published 2023-9

Brand Blunders and Race in Advertising: Issues,Implications,and Potential Actions from a Macromarketing Perspective

Hyunsun Yoon, Aidan J. Kelly

Journal of Macromarketing

Select article: Introduction to the Special Issue on Subsistence Marketplaces

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Research article

First published 2014-6

Introduction to the Special Issue on Subsistence Marketplaces

Madhu Viswanathan, Clifford J. Shultz, Srinivas Sridharan

Journal of Macromarketing

Select article: Focusing the Future of Macromarketing

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Research article

First published 2006-12

Focusing the Future of Macromarketing

Mark Peterson

Journal of Macromarketing

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