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1-4 of 4 results for macroconsumption

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Select article: Marketing Myths and Marketing Realities: A Commentary on the Consumer as Voter,Judge and Jury

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First published 2011-3

Marketing Myths and Marketing Realities: A Commentary on the Consumer as Voter,Judge and Jury

Eric H. Shaw

Journal of Macromarketing

Select article: Limited Choice: An Exploratory Study into Issue Items and Soldier Subjective Well-Being

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Research article

First published 2006-06

Limited Choice: An Exploratory Study into Issue Items and Soldier Subjective Well-Being

David W. Marshall, Herbert L. Meiselman

Journal of Macromarketing

Select article: Using Imaginative Literature—Novels,Short Stories,and Science Fiction—in Macromarketing Classes 1

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Research article

First published 2025-9

Using Imaginative Literature—Novels,Short Stories,and Science Fiction—in Macromarketing Classes 1

Journal of Macromarketing

Select article: An Extension and Further Validation of a Community-based Consumer Well-being Measure

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Research article

First published 2008-09

An Extension and Further Validation of a Community-based Consumer Well-being Measure

M. Joseph Sirgy, Dong-Jin Lee, Stephan Grzeskowiak [...]

Journal of Macromarketing

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