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1-6 of 6 results for mémorisation de la marque

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Research article

First published 2001-6

La fixation des yeux sur les publicités et la mémorisation des marques : Un modèle et ses résultats

Michel Wedel, Rik Pieters

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2007-12

Éric Lombardot

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2006-3

Isabelle Fontaine

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2000-3

Didier Courbet

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1998-6

Dhruv Grewal, Sukumur Kavanoor, Edward F. Fern [...]

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2001-6

Christian Dianoux, Jean-Luc Herrmann

Recherche et Applications en Marketing (French Edition)