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Articles (212)

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1-10 of 212 results for loyalty to company

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Select article: Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework

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Research article

First published 2013-3

Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework

V. Kumar, Amalesh Sharma, Riddhi Shah [...]

Journal of International Marketing

Select article: Antecedents of customer loyalty in mobile telecommunication companies in Cameroon

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Research article

First published 2023-6

Antecedents of customer loyalty in mobile telecommunication companies in Cameroon

Marymagdaline Enowmbi Tarkang, Ruth N Yunji, Simplice Asongu [...]

Information Development

Select article: Drivers of Intention to Revisit the Websites of Well-Known Companies: The Role of Corporate Brand Loyalty

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Research article

First published 2001-5

Drivers of Intention to Revisit the Websites of Well-Known Companies: The Role of Corporate Brand Loyalty

Magne Supphellen, Herbjørn Nysveen

International Journal of Market Research

Select article: Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers

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Research article

First published 2009-7

Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers

Valentyna Melnyk, Stijn M.J. Van Osselaer, Tammo H.A. Bijmolt

Journal of Marketing

Select article: Resisting Temptation: Gender Differences in Customer Loyalty in the Presence of a More Attractive Alternative

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Research article

First published 2014-11

Resisting Temptation: Gender Differences in Customer Loyalty in the Presence of a More Attractive Alternative

Valentyna Melnyk

Australasian Marketing Journal

Select article: Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time

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Research article

First published 2014-11

Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time

Till Haumann, Benjamin Quaiser, Jan Wieseke [...]

Journal of Marketing

Select article: Signaling,Verification,and Identification: The Way Corporate Social Advocacy Generates Brand Loyalty on Social Media

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Research article

First published 2023-4

Signaling,Verification,and Identification: The Way Corporate Social Advocacy Generates Brand Loyalty on Social Media

Keonyoung Park, Hua Jiang

International Journal of Business Communication

Select article: Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value

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Research article

First published 2000-01

Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value

Ruth N. Bolton, P. K. Kannan, Matthew D. Bramlett

Journal of the Academy of Marketing Science

Select article: Tourism Destination Loyalty

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Research article

First published 2000-08

Tourism Destination Loyalty

Martin Oppermann

Journal of Travel Research

Select article: Is It My Luck or Loyalty? The Role of Culture on Customer Preferences for Loyalty Reward Types

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Research article

First published 2018-7

Is It My Luck or Loyalty? The Role of Culture on Customer Preferences for Loyalty Reward Types

YooHee Hwang, Anna S. Mattila

Journal of Travel Research

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