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Research article

First published 2024-2

Loyalty as a Guide to Organizational Retention: Applying Moral Foundation Theory to Hospitality

Sean P. McGinley, Xiaolin (Crystal) Shi

Journal of Hospitality & Tourism Research

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Research article

First published 2005-6

Consumer Satisfaction and Identity Theory: A Model of Sport Spectator Conative Loyalty

Galen T. Trail, Dean F. Anderson, Janet S. Fink

Sport Marketing Quarterly

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Research article

First published 2017-11

How Is Frustration Related to Online Gamer Loyalty? A Synthesis of Multiple Theories

Han-Chung Huang, Gen-Yih Liao, Kay-Ling Chiu [...]

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2009-5

Does Customer Demotion Jeopardize Loyalty?

Tillmann Wagner, Thorsten Hennig-Thurau, Thomas Rudolph

Journal of Marketing

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Research article

First published 2017-4

The Role of Shared Values in Understanding Loyalty over Time

Damien Chaney, Drew Martin

Journal of Travel Research

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Research article

First published 2020-6

How to increase the loyalty of public library users? A qualitative study

Oranus Tajedini, Ali Akbar Khasseh, Mahin Afzali [...]

Journal of Librarianship and Information Science

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Research article

First published 2024-7

Understanding gay tourists’ involvement and loyalty towards Thailand: The perspective of motivation-opportunity-ability

Xinyi Liu, Xiao Fu, Yue Yuan [...]

Journal of Vacation Marketing

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Research article

First published 2020-2

I Earn It,But They Just Get It: Loyalty Program Customer Reactions to Unearned Preferential Treatment in the Social Servicescape

Youngsun Sean Kim, Melissa A. Baker

Cornell Hospitality Quarterly

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Research article

First published 2025

How Digital Transformation Impacts on the Customer Loyalty in Fitness Services: The Mediating Role of Customer Experience

Bui Thanh Khoa, Ai-Van Huynh

Business Perspectives and Research

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Research article

First published 2020-9

Turning Complaining Customers into Loyal Customers: Moderators of the Complaint Handling–Customer Loyalty Relationship

Forrest V. Morgeson, G. Tomas M. Hult, Sunil Mithas [...]

Journal of Marketing

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