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1-10 of 39 results for loyalty rewards program

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Select article: Casino Customers’ Intention to Join a Loyalty Rewards Program

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Research article

First published 2016-5

Casino Customers’ Intention to Join a Loyalty Rewards Program

Justin Quigno, Lu Zhang

Cornell Hospitality Quarterly

Select article: How Effective Are Loyalty Reward Programs in Driving Share of Wallet?

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Research article

First published 2007-05

How Effective Are Loyalty Reward Programs in Driving Share of Wallet?

Jochen Wirtz, Anna S. Mattila, May Oo Lwin

Journal of Service Research

Select article: Evaluating Loyalty Constructs Among Hotel Reward Program Members Using e Wom

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First published 2015-5

Evaluating Loyalty Constructs Among Hotel Reward Program Members Using e Wom

Orie Berezan, Carola Raab, Sarah Tanford [...]

Journal of Hospitality & Tourism Research

Select article: The Effect of Smart Shopper Self-Perceptions On Word-Of-Mouth Behaviors in the Loyalty Reward Program Context

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First published 2022-2

The Effect of Smart Shopper Self-Perceptions On Word-Of-Mouth Behaviors in the Loyalty Reward Program Context

YooHee Hwang, Anna S. Mattila

Journal of Hospitality & Tourism Research

Select article: The Influence of Reward Program Membership and Commitment on Hotel Loyalty

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Research article

First published 2011-8

The Influence of Reward Program Membership and Commitment on Hotel Loyalty

Sarah Tanford, Carola Raab, Yen-Soon Kim

Journal of Hospitality & Tourism Research

Select article: Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs

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Research article

First published 2026-4

Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs

Zhigang Shou, Qinying Xia, Samuel Su [...]

Journal of Marketing Research

Select article: Nonlinear Reward Gradient Behavior in Customer Reward and Loyalty Programs: Evidence From the Restaurant Industry

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Research article

First published 2025-5

Nonlinear Reward Gradient Behavior in Customer Reward and Loyalty Programs: Evidence From the Restaurant Industry

Woo Li Ko, Tae Ho Song

Journal of Hospitality & Tourism Research

Select article: Customer Loyalty Program Management

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Research article

First published 2016-2

Customer Loyalty Program Management

Michael McCall, Dave McMahon

Cornell Hospitality Quarterly

Select article: Is It My Luck or Loyalty? The Role of Culture on Customer Preferences for Loyalty Reward Types

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First published 2018-7

Is It My Luck or Loyalty? The Role of Culture on Customer Preferences for Loyalty Reward Types

YooHee Hwang, Anna S. Mattila

Journal of Travel Research

Select article: The Drivers of Loyalty Program Success

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Research article

First published 2010-2

The Drivers of Loyalty Program Success

Michael McCall, Clay Voorhees

Cornell Hospitality Quarterly

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