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Articles (54)

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1-10 of 54 results for loyalty program management

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Select article: Customer Loyalty Program Management

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Research article

First published 2016-2

Customer Loyalty Program Management

Michael McCall, Dave McMahon

Cornell Hospitality Quarterly

Select article: Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs

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Research article

First published 2015-5

Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs

Andreas Eggert, Lena Steinhoff, Ina Garnefeld

Journal of Service Research

Select article: The Drivers of Loyalty Program Success

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Research article

First published 2010-2

The Drivers of Loyalty Program Success

Michael McCall, Clay Voorhees

Cornell Hospitality Quarterly

Select article: The Reinforcing Effects of Loyalty Program Partnerships and Core Service Usage

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Research article

First published 2009-05

The Reinforcing Effects of Loyalty Program Partnerships and Core Service Usage

Katherine N. Lemon, Florian v. Wangenheim

Journal of Service Research

Select article: Estimating the Effect of Casino Loyalty Program Offers on Slot Machine Play

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Research article

First published 2017-8

Estimating the Effect of Casino Loyalty Program Offers on Slot Machine Play

Anthony F. Lucas, Katherine Spilde

Cornell Hospitality Quarterly

Select article: How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales

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Research article

First published 2019-5

How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales

Qiang Steven Lu, Rohan Miller

Journal of Interactive Marketing

Select article: Relationship Characteristics and Cash Flow Variability

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Research article

First published 2013-5

Relationship Characteristics and Cash Flow Variability

Crina O. Tarasi, Ruth N. Bolton, Anders Gustafsson [...]

Journal of Service Research

Select article: Temporal Orientation and Customer Loyalty Programs

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Research article

First published 2022-11

Temporal Orientation and Customer Loyalty Programs

Flavia Hendler, Kathryn A. LaTour, June Cotte

Cornell Hospitality Quarterly

Select article: What do Customers Get and Give in Return for Loyalty Program Membership?

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Research article

First published 2015-8

What do Customers Get and Give in Return for Loyalty Program Membership?

Jing Theng So, Tracey Danaher, Samir Gupta

Australasian Marketing Journal

Select article: Fool’s Gold? Assessing the Impact of the Value of Airline Loyalty Programs on Brand Equity Perceptions and Share of Wallet

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Research article

First published 2015-5

Fool’s Gold? Assessing the Impact of the Value of Airline Loyalty Programs on Brand Equity Perceptions and Share of Wallet

Clay M. Voorhees, Ryan C. White, Michael McCall [...]

Cornell Hospitality Quarterly

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