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1-7 of 7 results for loyal and switcher

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Research article

First published 2022-04

Customer Satisfaction,Advertising Competition,and Platform Performance

Chaolin Yang, Liang Guo, Sean X. Zhou

Production and Operations Management

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Research article

First published 2009-10

Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments

Komal Nagar

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2008-5

Segmented Switchers and Retailer Pricing Strategies

Cenk Koçaş, Jonathan D. Bohlmann

Journal of Marketing

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Research article

First published 2002-8

Do we care what others Get? A Behaviorist Approach to Targeted Promotions

Fred M. Feinberg, Aradhna Krishna, Z. John Zhang

Journal of Marketing Research

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Research article

First published 2015-7

What Drives Exporting SMEs’ Banking Loyalty?

Manpreet Kaur

Metamorphosis: A Journal of Management Research

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Research article

First published 2008-8

Decomposing Promotional Effects with a Dynamic Structural Model of Flexible Consumption

Tat Chan, Chakravarthi Narasimhan, Qin Zhang

Journal of Marketing Research

Free access

Research article

First published 2005-10

Incentive Outlay Ratios in Fast Moving Consumer Goods Sector in India

Preeta Hemang Vyas

Vikalpa: The Journal for Decision Makers