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Retricted access

Research article

First published 2005-12

Critical Consumer Education: Empowering the Low-Literate Consumer

Natalie Ross Adkins, Julie L. Ozanne

Journal of Macromarketing

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Research article

First published 2017-4

Activating Consumers for Better Service Coproduction outcomes through Eustress: The Interplay of Firm-Assigned Workload,Service Literacy,and Organizational Support

Martin Mende, Maura L. Scott, Mary Jo Bitner [...]

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2005-08

Shopping [for] Power: How Adult Literacy Learners Negotiate the Marketplace

Julie L. Ozanne, Natalie Ross Adkins, Jennifer A. Sandlin

Adult Education Quarterly

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Research article

First published 2009-4

Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing

Madhubalan Viswanathan, Srinivas Sridharan, Roland Gau [...]

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2012-4

Marketing Education for the Next Four Billion

José Antonio Rosa

Journal of Marketing Education

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Research article

First published 2025-3

A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces

Madhu Viswanathan, Arun Sreekumar, Saravana Jaikumar [...]

Journal of Macromarketing

Retricted access

Research article

First published 2009-9

Understanding and Facilitating the Usage of Nutritional Labels by Low-Literate Consumers

Madhubalan Viswanathan, Manoj Hastak, Roland Gau

Journal of Public Policy & Marketing

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Research article

First published 2003-01

Evaluation of Education Materials Using Orem’s Self-Care Deficit Theory

Feleta L. Wilson, Darlene W. Mood, Joanna Risk [...]

Nursing Science Quarterly

Retricted access

Research article

First published 2019-2

Is online consumer health information only beneficial for the wealthy and the educated? A commentary

Reem El Sherif, Pierre Pluye

Education for Information

Open access

Research article

First published 2022

eHealth literacy of patients attending a primary care clinic in Malaysia and its associated factors: A cross-sectional study

Swee Shiuan Wong, Hooi Min Lim, Adrian Jian Zhi Chin [...]

DIGITAL HEALTH

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