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Articles (1073)

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1-10 of 1073 results for low involvement product

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Select article: Mediating Effect of Environmental Orientation on Pro-Environmental Purchase Intentions in a Low-Involvement Product Situation

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Research article

First published 2017-5

Mediating Effect of Environmental Orientation on Pro-Environmental Purchase Intentions in a Low-Involvement Product Situation

Ayşen Coşkun, Andrea Vocino, Michael Polonsky

Australasian Marketing Journal

Select article: Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products

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Research article

First published 2015-6

Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products

Mahsa Akbari

Global Business Review

Select article: Predispositions and the Comparative Effectiveness of Rational,Emotional and Discrepant Appeals for Both High Involvement and Low Involvement Products

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Research article

First published 1987-03

Predispositions and the Comparative Effectiveness of Rational,Emotional and Discrepant Appeals for Both High Involvement and Low Involvement Products

John H. Holmes, Kenneth E. Crocker

Journal of the Academy of Marketing Science

Select article: Humor and Comparatives in Ads for High- and Low-Involvement Products

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Research article

First published 1989-9

Humor and Comparatives in Ads for High- and Low-Involvement Products

Bob T.W. Wu, Kenneth E. Crocker, Martha Rogers

Journalism & Mass Communication Quarterly

Select article: Chikki in a New Avatar—Will There be Demand?

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Case report

First published 2019-12

Chikki in a New Avatar—Will There be Demand?

Sheenu Jain, Swati Soni

FIIB Business Review

Select article: Australian Consumers’ Decision-Making Styles for Everyday Products

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Research article

First published 2015-2

Australian Consumers’ Decision-Making Styles for Everyday Products

Tahmid Nayeem, Riza Casidy

Australasian Marketing Journal

Select article: The Impact of Banners on Digital Television: The Role of Program Interactivity and Product Involvement

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Research article

First published 2008-02

The Impact of Banners on Digital Television: The Role of Program Interactivity and Product Involvement

Verolien Cauberghe, Patrick De Pelsmacker

Cyberpsychology,Behavior,and Social Networking

Select article: The Effectiveness of Banner Advertisements: Involvement and Click-through

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Research article

First published 2003-9

The Effectiveness of Banner Advertisements: Involvement and Click-through

Chang-Hoan Cho

Journalism & Mass Communication Quarterly

Select article: An Analysis of the Convergent and Discriminant Validity of the Personal Involvement Inventory and the Consumer Involvement Profile

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Research article

First published 1989-12

An Analysis of the Convergent and Discriminant Validity of the Personal Involvement Inventory and the Consumer Involvement Profile

Kevin Celuch, Richard Evans

Psychological Reports

Select article: The Influence of Involvement and Product Class Quality on Consumer Choice Sets

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Research article

First published 1989-06

The Influence of Involvement and Product Class Quality on Consumer Choice Sets

Joseph J. Belonax, Rajshekhar G. Javalgi

Journal of the Academy of Marketing Science

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