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Select article: Examining Evaluation Mechanism and its Impact on Brand Perception Under Colour Transformation of a Logo

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Research article

First published 2023

Examining Evaluation Mechanism and its Impact on Brand Perception Under Colour Transformation of a Logo

Vikas Singla, Nidhi Sharma

Global Business Review

Select article: The Influence of Logo Change on Brand Loyalty and the Role of Attitude toward Rebranding and Logo Evaluation

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Research article

First published March, 2021

The Influence of Logo Change on Brand Loyalty and the Role of Attitude toward Rebranding and Logo Evaluation

Antonio S. Williams, Sungwook Son, Patrick Walsh [...]

Sport Marketing Quarterly

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