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Research article

First published 2021-3

The Influence of Logo Change on Brand Loyalty and the Role of Attitude toward Rebranding and Logo Evaluation

Antonio S. Williams, Sungwook Son, Patrick Walsh [...]

Sport Marketing Quarterly

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Research article

First published 2023

Examining Evaluation Mechanism and its Impact on Brand Perception Under Colour Transformation of a Logo

Vikas Singla, Nidhi Sharma

Global Business Review

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Research article

First published 2024-9

Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands

Zack P. Pedersen, Antonio S. Williams, Kevin K. Byon

Sport Marketing Quarterly

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Research article

First published 1993-6

The Implementation and Evaluation of a Sequential,Structured Approach for Teaching Logowriter to Classroom Teachers

Thomas E. Walsh

Journal of Educational Technology Systems

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Research article

First published 2019-2

The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity

Jonathan Luffarelli, Antonios Stamatogiannakis, Haiyang Yang

Journal of Marketing Research

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Research article

First published 2019-10

Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity

Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood

Journal of Marketing Research

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Research article

First published 2025-2

A blind spot in AI-powered logo makers: visual design principles

Renato Antonio Bertão, Myeong-Heum Yeoun, Jaewoo Joo

Visual Communication

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Research article

First published 2015-2

Automatic logo based document image retrieval

M.S. Shirdhonkar, Manesh B. Kokare

International Journal of Knowledge-Based and Intelligent Engineering Systems

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Research article

First published 2017

Effects of Full Matrix Color Changeable Message Signs on Legibility and Roadway Hazard Visibility

Susan T. Chrysler, Paul J. Carlson, Brad Brimley [...]

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 1994-4

Effectance Motivation,Perceived Scholastic Competence,and Higher-Order Thinking in Two Cooperative Computer Environments

Bonnie K. Nastasi, Douglas H. Clements

Journal of Educational Computing Research

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