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1-10 of 14 results for logo descriptiveness

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Select article: Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity

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Research article

First published 2019-10

Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity

Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood

Journal of Marketing Research

Select article: Eye Tracking Study on the Impact of the Manufacturer's Logo and Multilingual Description on Drug Selection Performance

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First published 2006-10

Eye Tracking Study on the Impact of the Manufacturer's Logo and Multilingual Description on Drug Selection Performance

Agnieszka Bojko, Kevin Buffardi, Gavin Lew [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Select article: Designing Logo-like Environments for Young Children: The Interaction between Theory and Practice

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Research article

First published 1989-8

Designing Logo-like Environments for Young Children: The Interaction between Theory and Practice

Rina Cohen, Esther Geva

Journal of Educational Computing Research

Select article: Lethal brands: Terrorist groups’ logos and violence

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Research article

First published 2024-11

Lethal brands: Terrorist groups’ logos and violence

Matteo CM Casiraghi, Eugenio Cusumano

Journal of Peace Research

Select article: Conceptual Problems Encountered by Children While Learning Logo

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Research article

First published 1984-9

Conceptual Problems Encountered by Children While Learning Logo

Sheila Vaidya, John McKeeby

Journal of Educational Technology Systems

Select article: Assessing Children's Logo Debugging Skills with a Formal Model

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Research article

First published 1986-11

Assessing Children's Logo Debugging Skills with a Formal Model

Sharon McCoy Carver, David Klahr

Journal of Educational Computing Research

Select article: Mortality Salience and Symbols of Cultural Worldview Affect the Desirability of a Stressful Job: The Ironic Consequences of Terror Management

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Research article

First published 2012-12

Mortality Salience and Symbols of Cultural Worldview Affect the Desirability of a Stressful Job: The Ironic Consequences of Terror Management

Brittney Wirth-Petrik, R. Kim Guenther

Psychological Reports

Select article: Associations Between a Voluntary Restaurant Menu Designation Initiative and Patron Purchasing Behavior

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Research article

First published 2014-3

Associations Between a Voluntary Restaurant Menu Designation Initiative and Patron Purchasing Behavior

Erica T. Sosa, Lesli Biediger-Friedman, Martha Banda

Health Promotion Practice

Select article: The challenge of simple graphics for multimodal studies: articulation and time scales in fuel retail logos

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First published 2018-5

The challenge of simple graphics for multimodal studies: articulation and time scales in fuel retail logos

Christian Mosbæk Johannessen

Visual Communication

Select article: A Political Economy of “Doves”

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First published 2002-3

A Political Economy of “Doves”

John L. Fitzgerald

Contemporary Drug Problems

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