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Select article: Evaluation of Intervention Reach on a Citywide Health Behavior Change Campaign

Retricted access

Research article

First published 2015-12

Evaluation of Intervention Reach on a Citywide Health Behavior Change Campaign

Takashi Shimazaki, Koji Takenaka

Health Education & Behavior

Select article: Destination Marketing Effectiveness: The Matching Effect Between Destination Logos and Advertising Persuasion Tactics

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Research article

First published 2025

Destination Marketing Effectiveness: The Matching Effect Between Destination Logos and Advertising Persuasion Tactics

Lilei Wang, Zeyuan Luo

Journal of Travel Research

Select article: Determinants of Internet Advertising Effectiveness: An Empirical Study

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Research article

First published 2003-7

Determinants of Internet Advertising Effectiveness: An Empirical Study

George Baltas

International Journal of Market Research

Select article: Effectiveness of Metaphorical Communication in Government Campaign on Digitization

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Research article

First published 2023

Effectiveness of Metaphorical Communication in Government Campaign on Digitization

Anjuman Antil, Neha Saini, Sanjeewani Sehgal [...]

FIIB Business Review

Select article: Mortality Salience and Symbols of Cultural Worldview Affect the Desirability of a Stressful Job: The Ironic Consequences of Terror Management

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Research article

First published 2012-12

Mortality Salience and Symbols of Cultural Worldview Affect the Desirability of a Stressful Job: The Ironic Consequences of Terror Management

Brittney Wirth-Petrik, R. Kim Guenther

Psychological Reports

Select article: Incredible India in a global age: The cultural politics of image branding in tourism

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Research article

First published 2013-4

Incredible India in a global age: The cultural politics of image branding in tourism

David Geary

Tourist Studies

Select article: Logo Logic: The Ups and Downs of Branded Political Communication

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Research article

First published 2007-5

Logo Logic: The Ups and Downs of Branded Political Communication

W. Lance Bennett, Taso Lagos

The ANNALS of the American Academy of Political and Social Science

Select article: ‘Unsponsoring Football’: Sign Value,Symbolic Exchange,and Simulacra in a Gambling-Related Marketing Campaign

Open access

Research article

First published 2025-9

‘Unsponsoring Football’: Sign Value,Symbolic Exchange,and Simulacra in a Gambling-Related Marketing Campaign

Anthony May

Sociological Research Online

Select article: Communicating Brands in Television Advertising

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Research article

First published 2020-4

Communicating Brands in Television Advertising

Norris I. Bruce, Maren Becker, Werner Reinartz

Journal of Marketing Research

Select article: Entertaining information: Third-party influencers’ role in COVID-safety health communication

Open access

Research article

First published 2024-8

Entertaining information: Third-party influencers’ role in COVID-safety health communication

Rob Cover, Lukas Parker, Charlotte Young [...]

Media International Australia

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