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1-10 of 234 results for location branding

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Select article: Branding Britain

Retricted access

Research article

First published 2004-04

Branding Britain

Jonathan Hall

Journal of Vacation Marketing

Select article: Authenticity is Contagious: Brand Essence and the Original Source of Production

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Research article

First published 2014-6

Authenticity is Contagious: Brand Essence and the Original Source of Production

George E. Newman, Ravi Dhar

Journal of Marketing Research

Select article: Deter and Divert: How Incumbents’ Market Structures Guide Hotel Entry Strategies

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Research article

First published 2025

Deter and Divert: How Incumbents’ Market Structures Guide Hotel Entry Strategies

Simone Bianco

Journal of Hospitality & Tourism Research

Select article: Local Roots and Global Responsibility: Terroir Brands and Their Responsible Engagement

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Research article

First published 2024-9

Local Roots and Global Responsibility: Terroir Brands and Their Responsible Engagement

Nathalie Spielmann, Christopher Williams, Ajay K. Kohli

Journal of International Marketing

Select article: Multibranding Strategy

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Research article

First published 2005-02

Multibranding Strategy

Cathy A. Enz

Cornell Hospitality Quarterly

Select article: Distribution Intensity and Purchase Behavior-mediating Role of Brand Equity in Oil Marketing Companies (OMCs): An Emerging Markets Perspective

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Research article

First published 2022-1

Distribution Intensity and Purchase Behavior-mediating Role of Brand Equity in Oil Marketing Companies (OMCs): An Emerging Markets Perspective

George Kofi Amoako

Business Perspectives and Research

Select article: Breaking through Fast-Forwarding: Brand Information and Visual Attention

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Research article

First published 2008-11

Breaking through Fast-Forwarding: Brand Information and Visual Attention

S. Adam Brasel, James Gips

Journal of Marketing

Select article: Destination and tourism business brand consistency in Binh Thuan,Vietnam

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Research article

First published 2019-1

Destination and tourism business brand consistency in Binh Thuan,Vietnam

Vien Tran Truc Pham, Douglas G Pearce

Journal of Vacation Marketing

Select article: Branding Territory: Inside the Wonderful Worlds of PR and IR Theory

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Research article

First published 2002-03

Branding Territory: Inside the Wonderful Worlds of PR and IR Theory

Peter van Ham

Millennium: Journal of International Studies

Select article: A Positioning Analysis of Hotel Brands

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Research article

First published 1995-12

A Positioning Analysis of Hotel Brands

Chekitan S. Dev, Michael S. Morgan, Stowe Shoemaker

Cornell Hospitality Quarterly

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