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Articles (2065)

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1-10 of 2065 results for line extension

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Select article: To Extend or Not to Extend: Success Determinants of Line Extensions

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Research article

First published 1994-5

To Extend or Not to Extend: Success Determinants of Line Extensions

Srinivas K. Reddy, Susan L Holak, Subodh Bhat

Journal of Marketing Research

Select article: Status Goods and Vertical Line Extensions

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Research article

First published 2019-01

Status Goods and Vertical Line Extensions

Krista J. Li

Production and Operations Management

Select article: Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?

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Research article

First published 2015-11

Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?

Fabio Caldieraro, Ling-Jing Kao, Marcus Cunha

Journal of Marketing

Select article: The effects of downward line extension on brand trust and brand attachment

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Research article

First published 2016-3

The effects of downward line extension on brand trust and brand attachment

Fanny Magnoni

Recherche et Applications en Marketing (English Edition)

Select article: Vertical Product Line Extension Strategies: An Evaluation of Brand Halo Effect according to Range Level

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Research article

First published 2009-6

Vertical Product Line Extension Strategies: An Evaluation of Brand Halo Effect according to Range Level

Éric Tafani, Géraldine Michel, Emmanuelle Rosa

Recherche et Applications en Marketing (English Edition)

Select article: The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations

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Research article

First published 2012-11

The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations

Jean Boisvert

Journal of Service Research

Select article: Brand Image Evaluations: The Interactive Roles of Country of Manufacture,Brand Concept,and Vertical Line Extension Type

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Research article

First published 2016-6

Brand Image Evaluations: The Interactive Roles of Country of Manufacture,Brand Concept,and Vertical Line Extension Type

Helena F. Allman, Anton P. Fenik, Kelly Hewett [...]

Journal of International Marketing

Select article: Product Line Extensions and Technology Licensing with a Strategic Supplier

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Research article

First published 2016-06

Product Line Extensions and Technology Licensing with a Strategic Supplier

Liwen Chen, Stephen M. Gilbert, Yusen Xia

Production and Operations Management

Select article: The Impact of Product Line Extensions and Consumer Goalson the Formation of Price Image

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Research article

First published 2010-2

The Impact of Product Line Extensions and Consumer Goalson the Formation of Price Image

Ryan Hamilton, Alexander Chernev

Journal of Marketing Research

Select article: An Anatomy of a Decision-Support System for Developing and Launching Line Extensions

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Research article

First published 1997-2

An Anatomy of a Decision-Support System for Developing and Launching Line Extensions

Morris A. Cohen, Jehoshua Eliashberg, Teck H. Ho

Journal of Marketing Research

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