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Research article

First published 2006-11

From Customer Lifetime Value to Shareholder Value

Paul D. Berger, Naras Eechambadi, Morris George [...]

Journal of Service Research

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Research article

First published 2006-11

Modeling Customer Lifetime Value

Sunil Gupta, Dominique Hanssens, Bruce Hardie [...]

Journal of Service Research

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Research article

First published 2012-12

An Analysis of the Link between Customers' Intention to Recommend a Firm and the Lifetime Value of its Customers

Philipp Schmitt, Steffen Meyer, Bernd Skiera

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2009-5

Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions

Robert C. Blattberg, Edward C. Malthouse, Scott A. Neslin

Journal of Interactive Marketing

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Research article

First published 2016-3

National Culture,Economy,and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer

V. Kumar, Anita Pansari

Journal of International Marketing

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Research article

First published 2010-06

Incorporating Customer Lifetime Value Into Marketing Simulation Games

Hugh M. Cannon, James N. Cannon, Manfred Schwaiger

Simulation & Gaming

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Research article

First published 2010-5

A Customer Lifetime Value-Based Approach to Marketing in the Multichannel,Multimedia Retailing Environment

V. Kumar

Journal of Interactive Marketing

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Research article

First published 2011-8

A Note on Willingness to Spend and Customer Lifetime Value for Firms with Limited Capacity

Phillip E. Pfeifer, Anton Ovchinnikov

Journal of Interactive Marketing

Open access

Research article

First published 2025

Optimizing Promotional Campaigns to Maximize Customer Lifetime Value: A Dynamic Learning Approach

Rupal Mandania, John Cadogan, Jiyin Liu [...]

Journal of Service Research

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Research article

First published 2025-3

Understanding the Impact of Customer Demographics on the Lifetime Value of Small Business Customers

Sharmistha Bhattacharyya, Mrinmoy Kumar Sarma

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

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