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Research article

First published 2015-2

The Relationship between E-Lifestyle and Internet Advertising Avoidance

Amir Abedini Koshksaray, Drew Franklin, Kambiz Heidarzadeh Hanzaee

Australasian Marketing Journal

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Research article

First published 2021-04-12

Advertising in pervasive computing age: Understanding the lifestyles of the new middle class in emerging markets

Wenhua Li, Jiaxin Xiao

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2021-4

Globalizing male attractiveness: Advertising in men’s lifestyle magazines in India

Suman Mishra

International Communication Gazette

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Research article

First published 2023-2

Exploring Intended and Unintended Reactions to Healthy Weight and Lifestyle Advertisements: An Online Experiment

Michelle Jongenelis, Helen Dixon, Maree Scully [...]

Health Education & Behavior

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Research article

First published 2017-12

Perceived Influential Aspects of TV Advertising

Ajay Kumar, Ruchi Sharma

Paradigm: A Management Research Journal

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Research article

First published 2001-03

From Counterculture to Consumer Culture

Adam Arvidsson

Journal of Consumer Culture

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Research article

First published 2014-3

Race and Masculinity

Ping Shaw, Yue Tan

Journalism & Mass Communication Quarterly

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Research article

First published 2018-8

The case of Japanese otona ‘adult’: Mediatized gender as a marketing device

Judit Kroo, Yoshiko Matsumoto

Discourse & Communication

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Research article

First published 2000-9

The Use of Human Models and Cartoon Characters in Magazine Advertisements for Cigarettes,Beer,and Nonalcoholic Beverages

Kathleen J. Kelly, Michael D. Slater, David Karan [...]

Journal of Public Policy & Marketing

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Research article

First published 2013-1-11

Food marketing to children on Greek television

Effrosyni Kotsaga

Mediterranean Journal of Nutrition and Metabolism

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