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Articles (60)

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1-10 of 60 results for league branding

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Select article: Consumer Responses to Sports Leagues' Employer Branding: Psychological Contract Formation and Breach

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Research article

First published 2025-3

Consumer Responses to Sports Leagues' Employer Branding: Psychological Contract Formation and Breach

Akira Asada, Christopher M. McLeod

Sport Marketing Quarterly

Select article: Athlete-Centric Employer Branding during Rival Leagues’ Market Entry

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Research article

First published 2021-12

Athlete-Centric Employer Branding during Rival Leagues’ Market Entry

Christopher Michael McLeod

Sport Marketing Quarterly

Select article: Development of the Brand Equity Measurement Scale of the Premier League in the Chinese Market

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Research article

First published 2025-3

Development of the Brand Equity Measurement Scale of the Premier League in the Chinese Market

Bingxu Cheng, Do Young Pyun, Serhat Yilmaz

Sport Marketing Quarterly

Select article: Applying the Brand Equity Concept to Major League Baseball

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Research article

First published 1995-9

Applying the Brand Equity Concept to Major League Baseball

Louis E. Boone, C.M. Kochunny

Sport Marketing Quarterly

Select article: Brand Accumulation and Depreciation: Evidence from European Football Leagues

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Research article

First published 2025-8

Brand Accumulation and Depreciation: Evidence from European Football Leagues

Dennis Coates, Arne Feddersen, Iuliia Naidenova [...]

International Journal of Sport Finance

Select article: Online Engagement in the Sports Industry: Leagues,Athletes,and Sponsoring Brands

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Research article

First published 2026-2

Online Engagement in the Sports Industry: Leagues,Athletes,and Sponsoring Brands

Tom Carmichael, Natalia Vila-Lopez

Communication & Sport

Select article: Toward a Better Understanding of Parent versus Local Team Branding in Minor League Baseball

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Research article

First published 2022-3

Toward a Better Understanding of Parent versus Local Team Branding in Minor League Baseball

Matthew J. Bernthal, Khalid Ballouli, Nicholas Nugent

Sport Marketing Quarterly

Select article: The Influence of New Team Entry upon Brand Switching in the J-League

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Research article

First published 1999-9

The Influence of New Team Entry upon Brand Switching in the J-League

Munehiko Harada, Hirotaka Matsuoka

Sport Marketing Quarterly

Select article: Indian Premier League and Team Brand Building: Validating the Spectator-Based Brand Equity Model in context of Television viewers

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Research article

First published 2012-1

Indian Premier League and Team Brand Building: Validating the Spectator-Based Brand Equity Model in context of Television viewers

Anish Yousaf Naik, Anil Gupta

Metamorphosis: A Journal of Management Research

Select article: Determinants of Russian Football Club Brands

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Research article

First published 2017-11

Determinants of Russian Football Club Brands

Dennis Coates, Iuliia Naidenova, Petr Parshakov

International Journal of Sport Finance

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