Sage Journals: Discover world-class research

Retricted access

Research article

First published 2017-2

Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products

Ho Kim, Dominique M. Hanssens

Journal of Interactive Marketing

Retricted access

Research article

First published 2016-09

Capability and Cost-Effectiveness of Launch Vehicles

Tom R. Boone, David P. Miller

New Space

Retricted access

Research article

First published 2008-9

Launching at a distance: The effect of spatial markers

Michael E. Young, Olga Falmier

Quarterly Journal of Experimental Psychology

Open access

Research article

First published 2021-12-16

Evaluation of missile electromagnetic launch system based on effectiveness

Qiaoyang Li, Guiming Chen, Ziqi Li [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Retricted access

Other

First published 2003-07

New Product Launch Strategy for Network Effects Products

Yikuan Lee, Gina Colarelli O'Connor

Journal of the Academy of Marketing Science

Retricted access

Research article

First published 2016

Effect of rocket exhaust of canisterized missile on adjoining launching system

MSR Chandra Murty, PK Sinha, D Chakraborty

Proceedings of the Institution of Mechanical Engineers,Part G: Journal of Aerospace Engineering

Retricted access

Research article

First published 2017-06

Effects of Multiple Payload Launches on Launch Cost

Tom R. Boone, David P. Miller

New Space

Retricted access

Research article

First published 2000-11

Launching the Effect: Representations of Causal Movements are Influenced by what they Lead to

Dirk Kerzel, Harold Bekkering, Andreas Wohlschläger [...]

Quarterly Journal of Experimental Psychology

Retricted access

Research article

First published 2014-6

The Effects of Reading Comprehension and Launch Site on Frequency–Predictability Interactions during Paragraph Reading

Veronica Whitford, Debra Titone

Quarterly Journal of Experimental Psychology

Retricted access

Research article

First published 2006-07

Creating Market Anticipation: An Exploratory Examination of the Effect of Preannouncement Behavior on a New Product's Launch

Kim Schatzel, Roger Calantone

Journal of the Academy of Marketing Science

Search results