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Articles (1203)

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1-10 of 1203 results for knowledge-based marketing

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Select article: The knowledge-based marketing concept – a basis for global business

Retricted access

Research article

First published 1997-12-1

The knowledge-based marketing concept – a basis for global business

Malin Brännback

Human Systems Management

Select article: A Framework for Market-Based Organizational Learning: Linking Values,Knowledge,and Behavior

Retricted access

Research article

First published 1997-9

A Framework for Market-Based Organizational Learning: Linking Values,Knowledge,and Behavior

James M. Sinkula, William E. Baker, Thomas Noordewier

Journal of the Academy of Marketing Science

Select article: Born Globals Trough Knowledge-Based Dynamic Capabilities and Network Market Orientation

Open access

Research article

First published 2015-1

Born Globals Trough Knowledge-Based Dynamic Capabilities and Network Market Orientation

Diego Monferrer, Andreu Blesa, María Ripollés

BRQ Business Research Quarterly

Select article: Constructing Knowledges of ‘Emerging Markets’: UK-Based Investment Managers and Their Overseas Connections

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Research article

First published 2002-3

Constructing Knowledges of ‘Emerging Markets’: UK-Based Investment Managers and Their Overseas Connections

James D Sidaway, John R Bryson

Environment and Planning A: Economy and Space

Select article: STRATEX – a Knowledge-Based System for Strategic Market Planning in Small Firms

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Research article

First published 1990-2

STRATEX – a Knowledge-Based System for Strategic Market Planning in Small Firms

O.J. Borch, G. Hartvigsen

The European Journal on Artificial Intelligence

Select article: Agent-based modeling under partial and full knowledge learning settings to simulate financial markets

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Research article

First published 2012-11

Agent-based modeling under partial and full knowledge learning settings to simulate financial markets

Filippo Neri

The European Journal on Artificial Intelligence

Select article: Editorial,Empirically-Based Marketing Knowledge

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Editorial

First published 2017-11

Editorial,Empirically-Based Marketing Knowledge

Rachel Kennedy, Cathy Nguyen

Australasian Marketing Journal

Select article: How Can International Ventures Utilize Marketing Capability in Emerging Markets? Its Contingent Effect on New Product Development

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Research article

First published 2018-12

How Can International Ventures Utilize Marketing Capability in Emerging Markets? Its Contingent Effect on New Product Development

Min Ju, Jason Lu Jin, Kevin Zheng Zhou

Journal of International Marketing

Select article: The Potential for Social Marketing a Knowledge-Based Family Planning Method

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Research article

First published 2012-6

The Potential for Social Marketing a Knowledge-Based Family Planning Method

Justine Kavle, Maxine Eber, Rebecka Lundgren

Social Marketing Quarterly

Select article: Action-Based Learning: Goals and Attention in the Acquisition of Market Knowledge

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Research article

First published 2006-5

Action-Based Learning: Goals and Attention in the Acquisition of Market Knowledge

Eric M. Eisenstein, J. Wesley Hutchinson

Journal of Marketing Research

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