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Research article

First published 2010-11

Keyword auction protocol for dynamically adjusting the number of advertisements

Yuko Sakurai, Atsushi Iwasaki, Makoto Yokoo

Web Intelligence

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Research article

First published 2010-05

Keyword Auctions,Unit‐Price Contracts,and the Role of Commitment

Jianqing Chen, Juan Feng, Andrew B. Whinston

Production and Operations Management

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Research article

First published 2009-7

Auctioning Keywords in Online Search

Jianqing Chen, De Liu, Andrew B. Whinston

Journal of Marketing

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Research article

First published 2007-07

Ranked Items Auctions and Online Advertisement

Juan Feng, Zuo‐Jun Max Shen, Roger Lezhou Zhan

Production and Operations Management

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Research article

First published 2021-09

Optimal Design of Revenue‐Maximizing Position Auctions with Consumer Search

Ying‐Ju Chen

Production and Operations Management

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Research article

First published 2011-12

Location,Location,Location: An Analysis of Profitability of Position in Online Advertising Markets

Ashish Agarwal, Kartik Hosanagar, Michael D. Smith

Journal of Marketing Research

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Research article

First published 2012-8

Return on Quality Improvements in Search Engine Marketing

Nadia Abou Nabout, Bernd Skiera

Journal of Interactive Marketing

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Research article

First published 2014-11

Toward an integrated framework for automated development and optimization of online advertising campaigns

Stamatina Thomaidou, Kyriakos Liakopoulos, Michalis Vazirgiannis

Intelligent Data Analysis: An International Journal

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Research article

First published 2023-06

Coordinating traditional media advertising and online advertising in brand marketing

Alex Jiyoung Kim, Subramanian Balachander

Production and Operations Management

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