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1-10 of 4639 results for introduction strategy

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Select article: Brand Introduction Strategies and Competitive Environments

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Research article

First published 1990-11

Brand Introduction Strategies and Competitive Environments

Hubert Gatignon, Barton Weitz, Pradeep Bansal

Journal of Marketing Research

Select article: New Product Introduction and Incumbent Response Strategies: Their Interrelationship and the Role of Multimarket Contact

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Research article

First published 1999-8

New Product Introduction and Incumbent Response Strategies: Their Interrelationship and the Role of Multimarket Contact

Venkatesh Shankar

Journal of Marketing Research

Select article: The Design and Introduction of Product Lines When Consumer Valuations are Uncertain

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Research article

First published 2014-09

The Design and Introduction of Product Lines When Consumer Valuations are Uncertain

Eyal Biyalogorsky, Oded Koenigsberg

Production and Operations Management

Select article: Strategy: An Introduction

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Research article

First published 1986-3

Strategy: An Introduction

Keith Macmillan

Journal of General Management

Select article: Product Introduction Strategies under Sequential Innovation for Durable Goods with Network Effects

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Research article

First published 2017-02

Product Introduction Strategies under Sequential Innovation for Durable Goods with Network Effects

Ngan N. Chau, Ramarao Desiraju

Production and Operations Management

Select article: The Utility of Latent Class Analysis to Understand Heterogeneity in Youth Coping Strategies: A Methodological Introduction

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Research article

First published 2023-2

The Utility of Latent Class Analysis to Understand Heterogeneity in Youth Coping Strategies: A Methodological Introduction

Karen Nylund-Gibson, Adam C. Garber, Jay Singh [...]

Behavioral Disorders

Select article: Introduction: Coordinating Employment Strategies

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Research article

First published 2007-5

Introduction: Coordinating Employment Strategies

Andrew Jones

Local Economy: The Journal of the Local Economy Policy Unit

Select article: An Introduction to Strategic Communication

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Introduction

First published 2015-1

An Introduction to Strategic Communication

Gail Fann Thomas, Kimberlie J. Stephens

International Journal of Business Communication

Select article: An Introduction to Politics: An Integrated and Informal Strategy

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Research article

First published 2018-7

An Introduction to Politics: An Integrated and Informal Strategy

Sandra N. Kaplan

Gifted Child Today

Select article: Preservation storage and curation strategies: Introduction

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Other

First published 2022-6

Preservation storage and curation strategies: Introduction

Reinhard Altenhöner, Jacob Nadal

IFLA Journal

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