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1-10 of 362 results for interpretative consumer research

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Select article: Remembering motivation research: toward an alternative genealogy of interpretive consumer research

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Research article

First published 2006-12

Remembering motivation research: toward an alternative genealogy of interpretive consumer research

Mark Tadajewski

Marketing Theory

Select article: BIBLIOGRAPHIE: Interpretive Consumer Research

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Book review

First published 2002-3

BIBLIOGRAPHIE: Interpretive Consumer Research

Elisabeth Tissier-Desbordes

Recherche et Applications en Marketing (French Edition)

Select article: Eudaimonia Around the Kitchen: A Hermeneutic Approach to Understanding Food Well-Being in Consumers’ Lived Experiences

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Research article

First published 2019-4

Eudaimonia Around the Kitchen: A Hermeneutic Approach to Understanding Food Well-Being in Consumers’ Lived Experiences

Ophélie Mugel, Patricia Gurviez, Alain Decrop

Journal of Public Policy & Marketing

Select article: Health Claims and Disclaimers: Extended Boundaries and Research Opportunities in Consumer Interpretation

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Research article

First published 2000-4

Health Claims and Disclaimers: Extended Boundaries and Research Opportunities in Consumer Interpretation

Marlys J. Mason, Debra L. Scammon

Journal of Public Policy & Marketing

Select article: No assemblage required: On pursuing original consumer culture theory

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Research article

First published 2019-12

No assemblage required: On pursuing original consumer culture theory

Russell Belk, Rana Sobh

Marketing Theory

Select article: Back to the roots! Methodological situationalism and the postmodern lesson for studying tribes,practices,and assemblages

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Research article

First published 2017-6

Back to the roots! Methodological situationalism and the postmodern lesson for studying tribes,practices,and assemblages

Niklas Woermann

Marketing Theory

Select article: An Exploratory Investigation of Format,Design,and Use of U.K. Tour Operators' Brochures

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Research article

First published 1991-10

An Exploratory Investigation of Format,Design,and Use of U.K. Tour Operators' Brochures

D.C. Gilbert, P. Houghton

Journal of Travel Research

Select article: Lit Crit Riffin’: A collaborative mode of literary criticism in marketing theory

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Research article

First published 2025

Lit Crit Riffin’: A collaborative mode of literary criticism in marketing theory

Jennifer Takhar, Jonatan Sodergren, Anthony Patterson [...]

Marketing Theory

Select article: Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories

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Research article

First published 1997-11

Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories

Craig J. Thompson

Journal of Marketing Research

Select article: Research on the Effects of Test Interpretation

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Research article

First published 1990-04

Research on the Effects of Test Interpretation

Rodney K. Goodyear

The Counseling Psychologist

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