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Research article

First published 2018-8

Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising

Courtney Paulson, Lan Luo, Gareth M. James

Journal of Marketing Research

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Research article

First published 2015-6

Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment

Paul R. Hoban, Randolph E. Bucklin

Journal of Marketing Research

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Research article

First published 2021-2

A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions

Srinivas Tunuguntla, Paul R. Hoban

Journal of Marketing Research

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Research article

First published 2014-10

Internet versus Television Advertising: A Brand-Building Comparison

Michaela Draganska, Wesley R. Hartmann, Gena Stanglein

Journal of Marketing Research

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Research article

First published 2013-10

Internet versus Television Advertising: A Brand-Building Comparison

Michaela Draganska, Wesley R. Hartmann, Gena Stanglein

Journal of Marketing Research

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Research article

First published 2008-5

The Shock of the New: Old Media Strategies in the Digital Age

John Sinclair

Media International Australia

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Research article

First published 2019-6

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Navdeep S. Sahni, Sridhar Narayanan, Kirthi Kalyanam

Journal of Marketing Research

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Research article

First published 2014-1

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services

Jan H. Schumann, Florian von Wangenheim, Nicole Groene

Journal of Marketing

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Research article

First published 2003-3

Is Ageism Alive in Date Selection among Men? Age Requests among Gay and Straight Men in Internet Personal Ads

Gayle Kaufman, Voon Chin Phua

The Journal of Men’s Studies

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Research article

First published 2013-11

Facing Off

Trischa Goodnow

American Behavioral Scientist

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