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Articles (66)

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1-10 of 66 results for international reference pricing

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Select article: Tying Medicare Part B Drug Prices to International Reference Pricing Will Devastate R&D

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Article commentary

First published 2019-11

Tying Medicare Part B Drug Prices to International Reference Pricing Will Devastate R&D

Duane Schulthess, Daniel Gassull, Steven Maisel

Therapeutic Innovation & Regulatory Science

Select article: When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence

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Research article

First published 2007-8

When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence

Manoj Thomas, Geeta Menon

Journal of Marketing Research

Select article: The Effects of Internal and External Reference Prices on Travelers’ Price Evaluations

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Research article

First published 2018-11

The Effects of Internal and External Reference Prices on Travelers’ Price Evaluations

Choongbeom Choi, Anna S. Mattila

Journal of Travel Research

Select article: Room Rate Patterns and Customers' Propensity To Book a Hotel Room

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Research article

First published 2008-08

Room Rate Patterns and Customers' Propensity To Book a Hotel Room

ChihChien Chen, Zvi Schwartz

Journal of Hospitality & Tourism Research

Select article: The effects of reference prices on bidding behavior in interactive pricing mechanisms

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Research article

First published 2008-11

The effects of reference prices on bidding behavior in interactive pricing mechanisms

Agnieszka Wolk, Martin Spann

Journal of Interactive Marketing

Select article: The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value,Transaction Value,and Behavioral Intentions

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Research article

First published 1998-4

The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value,Transaction Value,and Behavioral Intentions

Dhruv Grewal, Kent B. Monroe, R. Krishnan

Journal of Marketing

Select article: Impact of Reference Prices on Product Positioning and Profits

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Research article

First published 2020-04

Impact of Reference Prices on Product Positioning and Profits

Amit Mehra, Sajeesh Sajeesh, Sudhir Voleti

Production and Operations Management

Select article: Loss Aversion for Quality in Consumer Choice

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Research article

First published 2004-06

Loss Aversion for Quality in Consumer Choice

Suzanne Fogel, Dan Lovallo, Carmina Caringal

Australian Journal of Management

Select article: Reference Price and Its Asymmetric Effects on Price Evaluations: The Moderating Role of Gender

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Research article

First published 2018-5

Reference Price and Its Asymmetric Effects on Price Evaluations: The Moderating Role of Gender

Choongbeom Choi, Sung Jun Joe, Anna S. Mattila

Cornell Hospitality Quarterly

Select article: Comparative Price Advertising: An Integrative Review

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Research article

First published 1998-9

Comparative Price Advertising: An Integrative Review

Larry D. Compeau, Dhruv Grewal

Journal of Public Policy & Marketing

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