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Articles (94)

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1-10 of 94 results for international advertisement effectiveness

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Select article: Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis

Retricted access

Research article

First published 2014-3

Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis

Gianfranco Walsh, Edward Shiu, Louise M. Hassan

Journal of International Marketing

Select article: Airlines: Standardize Your International Advertising!

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Research article

First published 2023-5

Airlines: Standardize Your International Advertising!

Jean-Marc Décaudin, Denis Lacoste

Journal of Travel Research

Select article: The Effect of Confirmation of Nation Brand Image in International Tourism Advertisement on Travel Intention of Foreign Tourists: The Case of Korean ITA for Chinese Tourists

Open access

Research article

First published 2021-1

The Effect of Confirmation of Nation Brand Image in International Tourism Advertisement on Travel Intention of Foreign Tourists: The Case of Korean ITA for Chinese Tourists

Un-Kon Lee

Sage Open

Select article: Bloomberg Global Initiative to Reduce Tobacco Use: The International Union for Health Promotion and Education Partners for the Establishment of a Global Clearinghouse for Effective Anti-tobacco Advertising

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Other

First published 2006-12

Bloomberg Global Initiative to Reduce Tobacco Use: The International Union for Health Promotion and Education Partners for the Establishment of a Global Clearinghouse for Effective Anti-tobacco Advertising

Global Health Promotion

Select article: The Danger of “Local” International Advertising

Retricted access

Research article

First published 1967-1

The Danger of “Local” International Advertising

Arthur C. Fatt

Journal of Marketing

Select article: Advertising's Internal Audience

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Research article

First published 1998-1

Advertising's Internal Audience

Mary C. Gilly, Mary Wolfinbarger

Journal of Marketing

Select article: Comparative Price Advertising: An Integrative Review

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Research article

First published 1998-9

Comparative Price Advertising: An Integrative Review

Larry D. Compeau, Dhruv Grewal

Journal of Public Policy & Marketing

Select article: The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value,Transaction Value,and Behavioral Intentions

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Research article

First published 1998-4

The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value,Transaction Value,and Behavioral Intentions

Dhruv Grewal, Kent B. Monroe, R. Krishnan

Journal of Marketing

Select article: Non-linear Effects of Advertising Spending on Firm Performance: A Fixed-effects Panel Analysis of the Moderating Role of Internationalization

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Research article

First published 2026

Non-linear Effects of Advertising Spending on Firm Performance: A Fixed-effects Panel Analysis of the Moderating Role of Internationalization

Navjot Kaur, Balwinder Singh

Global Business Review

Select article: The effect of advertising on market share instability in the hotel industry

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Research article

First published 2017-2

The effect of advertising on market share instability in the hotel industry

Chiang-Ming Chen, Yu-Chen Lin, Ho-Wen Yang

Tourism Economics

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