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1-10 of 10 results for interbrand competition

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Select article: Resale Price Maintenance and Resale Prices: Paying to Support Competition in the Market for Heavy Trucks

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Research article

First published 2010-3

Resale Price Maintenance and Resale Prices: Paying to Support Competition in the Market for Heavy Trucks

Howard P. Marvel

The Antitrust Bulletin

Select article: The Leegin Factors—A Mixed Bag

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Research article

First published 2010-3

The Leegin Factors—A Mixed Bag

Robert L. Steiner

The Antitrust Bulletin

Select article: RPM and the Rule of Reason: Ready or Not,Here We Come?

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Research article

First published 2010-3

RPM and the Rule of Reason: Ready or Not,Here We Come?

Pamela Jones Harbour, Laurel A. Price

The Antitrust Bulletin

Select article: Leegin and Procompetitive Resale Price Maintenance

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Research article

First published 2010-6

Leegin and Procompetitive Resale Price Maintenance

Kenneth G. Elzinga, David E. Mills

The Antitrust Bulletin

Select article: Vertical Territorial Restrictions and Public Policy: Theories and Industry Evidence

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Research article

First published 1999-10

Vertical Territorial Restrictions and Public Policy: Theories and Industry Evidence

Shantanu Dutta, Jan B. Heide, Mark Bergen

Journal of Marketing

Select article: Store within a Store

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Research article

First published 2010-8

Store within a Store

Kinshuk Jerath, Z. John Zhang

Journal of Marketing Research

Select article: Owned Social Media Advertising: Cannibalization and Competition

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Research article

First published 2022-8

Owned Social Media Advertising: Cannibalization and Competition

Hualu Zheng, Lu Huang

Journal of Interactive Marketing

Select article: The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement

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Research article

First published 2024-12

The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement

Johannes Berendt, Sebastian Uhrich, Abhishek Borah [...]

Journal of Marketing Research

Select article: The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence

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Research article

First published 2001-10

The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence

Suman Basuroy, Murali K. Mantrala, Rockney G. Walters

Journal of Marketing

Select article: Economics and the Interpretation and Application of U.S. and E.U. Antitrust Law

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Research article

First published 2016-3

Economics and the Interpretation and Application of U.S. and E.U. Antitrust Law

Richard S. Markovits

The Antitrust Bulletin

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