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Articles (269)

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1-10 of 269 results for intention endorsement

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Select article: Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention

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Research article

First published 2011-11

Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention

Jasmina Ilicic, Cynthia M. Webster

Australasian Marketing Journal

Select article: How Celebrity Endorsement Affects Travel Intention: Evidence From Tourism Live Streaming

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Research article

First published 2024-11

How Celebrity Endorsement Affects Travel Intention: Evidence From Tourism Live Streaming

Lin Zhang, Da Shi, Zixuan Huang [...]

Journal of Hospitality & Tourism Research

Select article: Influence of Emotional Branding on Consumers’ Purchase Intention: A Study on Scale Development and Mediating Role of Celebrity Endorsement

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Research article

First published 2023

Influence of Emotional Branding on Consumers’ Purchase Intention: A Study on Scale Development and Mediating Role of Celebrity Endorsement

Niharika, Rajan Yadav

FIIB Business Review

Select article: Impact of the Perceived Image of Celebrity Endorsers on Tourists’ Intentions to Visit

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Research article

First published 2014-3

Impact of the Perceived Image of Celebrity Endorsers on Tourists’ Intentions to Visit

Robert van der Veen, Haiyan Song

Journal of Travel Research

Select article: Concerning the Effect of Athlete Endorsements on Brand and Team-Related Intentions

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Research article

First published 2008-9

Concerning the Effect of Athlete Endorsements on Brand and Team-Related Intentions

Brad D. Carlson, D. Todd Donavan

Sport Marketing Quarterly

Select article: Honor Endorsement and Increased Firearm Purchasing Behavior and Intentions During the COVID-19 Pandemic

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Research article

First published 2025-2

Honor Endorsement and Increased Firearm Purchasing Behavior and Intentions During the COVID-19 Pandemic

Jarrod E. Bock, Samantha E. Daruwala, Raymond P. Tucker [...]

Psychological Reports

Select article: Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

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Research article

First published 2020-11

Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

Jason Weismueller, Paul Harrigan, Shasha Wang [...]

Australasian Marketing Journal

Select article: Celebrity-endorsed e-cigarette brand Instagram advertisements: Effects on young adults’ attitudes towards e-cigarettes and smoking intentions

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Research article

First published 2018-3

Celebrity-endorsed e-cigarette brand Instagram advertisements: Effects on young adults’ attitudes towards e-cigarettes and smoking intentions

Joe Phua, Seunga Venus Jin, Jung Min Hahm

Journal of Health Psychology

Select article: An Online Experiment Evaluating the Effects of Social Endorsement Cues,Message Source,and Responsibility Attribution on Young Adults’ COVID-19 Vaccination Intentions

Open access

Research article

First published 2022-4

An Online Experiment Evaluating the Effects of Social Endorsement Cues,Message Source,and Responsibility Attribution on Young Adults’ COVID-19 Vaccination Intentions

Li Chen, Chuqing Dong, Yafei Zhang

Sage Open

Select article: It Must Be Excellent If an Instagram Star Endorses It,Right? Inquiring About the Parasocial Interactions and Online Purchase Intention

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Research article

First published 2024

It Must Be Excellent If an Instagram Star Endorses It,Right? Inquiring About the Parasocial Interactions and Online Purchase Intention

Sridevi Gopakumar, Madhava Priya Dananjayan

Business Perspectives and Research

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