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First published 2012-12

Étude du lien entre I'intention de recommander une entreprise et la valeur à vie de ses clients

Philipp Schmitt, Steffen Meyer, Bernd Skiera

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2022-1

Florence Jeannot, Eline Jongmans, Maud Damperat

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2007-12

Cindy Lombart, Blandine Labbé-Pinlon

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2014-1

Julien Bouillé, Philippe Robert-Demontrond, Frédéric Basso

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2025-4

Alain Bultez, Gilles Laurent, Laurent Lemay

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2015-7

Laurie Balbo, Marie-Laure Gavard-Perret

Recherche et Applications en Marketing (French Edition)