Sage Journals: Discover world-class research

Retricted access

Research article

First published 2022-12

Indulgent Consumption Signals Interpersonal Warmth

Qing Tang, Kuangjie Zhang, Xun (Irene) Huang

Journal of Marketing Research

Retricted access

Research article

First published 2012-12

The Best of Both Worlds? Effects of Attribute-Induced Goal Conflict on Consumption of Healthful Indulgences

Nina Belei, Kelly Geyskens, Caroline Goukens [...]

Journal of Marketing Research

Retricted access

Research article

First published 2024-6

Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns

Petra Riefler, Oliver B. Büttner, Vasileios Davvetas

Journal of International Marketing

Retricted access

Research article

First published 2022-6

Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back

Peggy J. Liu

Journal of Marketing Research

Retricted access

Research article

First published 2014-4

Because I (Don't) Deserve It: How Relationship Reminders and Deservingness Influence Consumer Indulgence

Lisa A. Cavanaugh

Journal of Marketing Research

Retricted access

Research article

First published 2021-12

Healthy and Indulgent Food Consumption Practices Within Grandparent–Grandchild Identity Bundles: A Qualitative Study of New Zealand and Danish Families

Stephanie O’Donohoe, Malene Gram, Caroline Marchant [...]

Journal of Family Issues

Retricted access

Research article

First published 2011-9

Chocolate Cake Please! Why do Consumers Indulge more when it Feels More Expensive?

Rajesh Bagchi, Lauren G. Block

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2026-5

Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence

Chiraag Mittal, Reza Mousavi, Kelly L. Haws

Journal of Marketing

Retricted access

Research article

First published 2013-11

How Images of Other Consumers Influence Subsequent Taste Perceptions

Morgan Poor, Adam Duhachek, H. Shanker Krishnan

Journal of Marketing

Retricted access

Research article

First published 2019-4

Kids,Caregivers,and Cartoons: The Impact of Licensed Characters on Food Choices and Consumption

Bridget Leonard, Margaret C. Campbell, Kenneth C. Manning

Journal of Public Policy & Marketing

Search results