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Articles (83)

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1-10 of 83 results for individual consumer purchase decision

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Select article: One Size Fits All? The Differential Impact of Online Reviews and Coupons

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Research article

First published 2020-10

One Size Fits All? The Differential Impact of Online Reviews and Coupons

Sulin Ba, Yuan Jin, Xinxin Li [...]

Production and Operations Management

Select article: Purchase Decision Involvement: An Exploratory Study on Consumer Values

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Other

First published 2003-8

Purchase Decision Involvement: An Exploratory Study on Consumer Values

Rajnish K. Misra, Richa Agrawal

Management and Labour Studies

Select article: Swayed by the reviews: Disentangling the effects of average ratings and individual reviews in online word‐of‐mouth

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Research article

First published 2022-06

Swayed by the reviews: Disentangling the effects of average ratings and individual reviews in online word‐of‐mouth

Zhanfei Lei, Dezhi Yin, Sabyasachi Mitra [...]

Production and Operations Management

Select article: An Anchoring and Adjustment Model of Purchase Quantity Decisions

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Research article

First published 1998-2

An Anchoring and Adjustment Model of Purchase Quantity Decisions

Brian Wansink, Robert J. Kent, Stephen J. Hoch

Journal of Marketing Research

Select article: Evaluating the ending‐9 pricing strategy along the online shopping funnel

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Research article

First published 2023-11

Evaluating the ending‐9 pricing strategy along the online shopping funnel

Jialie Chen

Production and Operations Management

Select article: Consumer Intention to Purchase Apparel by Mail Order: Beliefs,Attitude,and Decision Process Variables

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Research article

First published 1990-09

Consumer Intention to Purchase Apparel by Mail Order: Beliefs,Attitude,and Decision Process Variables

Soyeon Shim, Mary Frances Drake

Clothing and Textiles Research Journal

Select article: Korean Consumers’ Motivations and Perceived Risks Toward the Purchase of Organic Cotton Apparel

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Research article

First published 2014-10

Korean Consumers’ Motivations and Perceived Risks Toward the Purchase of Organic Cotton Apparel

Tae-Im Han, Jae-Eun Chung

Clothing and Textiles Research Journal

Select article: The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes

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Research article

First published 2004-2

The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes

Rajdeep Grewal, Raj Mehta, Frank R. Kardes

Journal of Marketing Research

Select article: Summary of reliability study of matrices

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Research article

First published 1999-8

Summary of reliability study of matrices

Courtney Eagles Burke

Technology and Disability

Select article: The impact of individual differences in weather sensitivity on weather-related purchase intentions

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Research article

First published 2018-1

The impact of individual differences in weather sensitivity on weather-related purchase intentions

Sangkil Moon, JaeHwan Kwon, Sang-Uk Jung [...]

International Journal of Market Research

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